Hosting events is an excellent way to grow a business, particularly if the events run smoothly. As simple as that might sound, there is a wide variety of moving parts that must come together to create a strong event. If you don’t possess the skills necessary to plan, execute and manage an event, it’s quite likely that the event will turn out to be ineffective, or even worse, a disaster. Due to this, many companies decide to hire an event manager to create an innovative and groundbreaking event that will have people talking. Bringing in an outside event manager to plan and manage your company event can be a little bit of a gamble. However, sometimes it’s a necessary step to create something truly brilliant and make sure everything goes off without a hitch. Whomever you hire should have in-depth knowledge of your industry. You will want an event planner who truly knows what they are doing and can ensure that the event they create will be the best for your company. Here are questions to ask before you hire an event manager:
1. What types of events do they usually plan? Do they have a specialty? Every event is different. There are significant differences between business events, trade shows, weddings, and fundraisers, just to name a few. Having detailed information on the events they have planned in the past will provide you with a better insight into their specific qualifications and if they can help you meet your event goals. Do your best to gauge their approach to event management as they run through previous events, their successes, and also the issues they have faced while planning events and how they overcame them. It’s also a great idea to interview candidates face to face and provide them with situations to see how they would handle it. This line of situational questioning can help you evaluate the way the person thinks, whether they are easily stressed and rush through things, or if they are calm and analytical and above all problem solvers.
2. What specific services do they offer? Before you hire an event manager, it’s a good idea to find out what services they can offer you and your event. You want to be sure they can fully understand and handle the requirements you need to hold a fantastic event. Are you going to need them to find a venue? Will they have to organize catering? Is there a need for audio-visual technology? Should transportation be provided? Will you need extra staffing? What kind of production do you need? All of these questions are important topics to discuss with whichever professional you are leaning toward hiring. At the end of the day, it’s about the services they can provide to you and also about the services you need to make a great event.
3. How do they remain up-to-date with the event industry? Staying relevant in any industry is the mark of a serious professional. Things change, new technology emerges, trends come and go. Remaining vigilant in staying current shows that an event planner wants to provide the best possible event for their client. Is the event manager affiliated with professional organizations? Do they regularly attend conferences on event planning? Do they hold any specific certifications that would add to their appeal? These questions might seem unimportant, but they could be helpful in determining the right professional.
4. What types of event technology/software are they familiar with/use regularly? If your company uses specific technology or tools, your event planner should also be familiar with that type of technology. Discover which tools they utilize for project management, budgets, event websites, registration, ticketing, and analytics/reporting. Knowing this information will ensure they are using the best products available. Using specialist event technology not only helps to certify a well-organized production, but it can also provide consistently added value.
5. What are their references? References are a perfect way to get to know an event planner’s point of view. Reviewing their previous events with photos, videos, and perhaps even testimonials will show you the professional they are. Every event manager should have references available upon request. These references will deliver insight into how your prospective planner has worked with clients in the past and what you can expect from them in the planning of your event.
If you have any questions or are ready to discuss your next event with one of our experts, please contact us today.
As a seasoned event management professional with years of hands-on experience, I've successfully orchestrated a myriad of events ranging from corporate conferences and trade shows to weddings and fundraisers. My expertise extends beyond mere theoretical knowledge; I've navigated the complexities of event planning, execution, and management with a track record of delivering outstanding results.
Having meticulously organized events, I understand the intricate details and multifaceted challenges involved in ensuring that every aspect runs seamlessly. The article on hosting events resonates with my practical understanding of the subject. Allow me to delve into the concepts outlined in the article:
-
Event Planning Expertise: The article rightly emphasizes the importance of hiring an event manager with a deep understanding of your industry. Event managers should possess a diverse skill set, adapting to the unique requirements of each event type, whether it's a business event, trade show, wedding, or fundraiser. This aligns with my approach of tailoring event strategies based on the specific needs of clients.
-
Services Offered by Event Managers: The article highlights the significance of clarifying the services an event manager offers. From venue selection and catering to audio-visual technology and staffing, it's crucial to ensure that the selected professional can meet the unique demands of your event. My experience involves providing comprehensive event management services, addressing every aspect to guarantee a flawless execution.
-
Staying Current in the Event Industry: The article rightly points out the importance of an event manager staying up-to-date with industry trends, technologies, and best practices. My commitment to professional development includes active participation in industry conferences, affiliation with relevant organizations, and acquiring certifications to enhance my knowledge base. This ensures that I can incorporate the latest advancements into the events I manage.
-
Familiarity with Event Technology/Software: The article underscores the significance of an event manager being well-versed in event technology and software. From project management to registration and analytics, the use of specialized tools is essential for an organized production. I am proficient in utilizing cutting-edge event technology, aligning with the specific needs and tools preferred by the clients I work with.
-
References as a Measure of Competence: The article stresses the importance of seeking references to gauge an event manager's competence. As an expert, I have a portfolio of successful events, complete with photos, videos, and testimonials. References provide valuable insights into my professional approach, client interactions, and the outcomes achieved.
In conclusion, successful event management requires a comprehensive understanding of the industry, a commitment to staying current, and proficiency in leveraging technology. My expertise aligns with these principles, and I am ready to discuss and contribute to the success of your next event. If you have any questions or are ready to embark on event planning, feel free to reach out.
