A New Car!!! What is it like to win Price Is Right's most iconic prize? (2024)

Ilana Keller|Asbury Park Press

She won "A New Car!!!"

No, she didn't get to drive it home.

Since winning the most iconic prize "The Price is Right" has to offer, Debra Fieldhas gotten that question from friends and family many, many times.

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And others: "Did they deliver that car? Did you drive it home from California?How much do you have to pay? Can you turn the car in and receive cash instead of a car? Can you upgrade to a different car?"

Despite winning the new set of wheels, Field, a flight attendant from Monmouth Junction,says the best part of her game show experience was that it brought people together and brought them some joy during these tough times.

"I really enjoyed everybody's reaction watching it," she said. "People sent me videos of themselves watching it. And because of the pandemic, everybody was home. All of my girlfriends and all of their kids watched it as a family, which I think is so cool."

Field said appearing on the show felt like an out-of-body experience.

"You don't know what you're going to say, how you're going to react. And apparently, from looking at the pictures and watching it (on television),I did a lot of praying and a lot of crying and a lot of thanking God," she said.

She also says she couldn't believe how much raw emotion she showed.

She had a great calming presence on her side though— host Drew Carey.

"There's moments where I kind of, like, leaned into Drew Carey. He held my hand. I held his hand. Even the last number, before it came out, he grabbed my hand. And I really needed that. I felt it," she said.

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She laughs that afterward, "I totally blew him off and jumped around like a crazy person. But I really felt the joy of the moment. And it did not go unnoticed how grateful I was to be able to win something like that."

Field did not have an easy path to winning the car, batting her way to the win in Lucky Seven.

"They set up a really difficult game to win and they said I nailed it and I knocked it out of the park. Even Drew Carey said that. So that was really, really exciting," Field said.

One other surprise for Field was the experience of spinning "The Big Wheel" in the Showcase Showdown.

"The wheel was much higher than I thought it was going to be, because I'm 5'-8". They say to reach high and you barely can hold onto anything on the side. It's kind of like a peg. You don't get a really good grip on it. And the wheel doesn't spin very smooth. It's kind of like an awkward pull. And it is heavier than you think it is," she said.

Being in the spotlight and spinning was surreal, she said.

"It really doesn't feel like you're on the show. After seeing it for so many years, you're like, 'I'm up here spinning the wheel.'"

Field, who wokeup in New Jersey for an early flight with no idea she would end up on "The Price Is Right" mere hours later, said the full experience felt like destiny after losing her house and having to moveinto her parents' homewith her kids.

"Destiny anda lot of luck, for somebody who is down and out on her luck, having a really rough year, just to bring a new car and happiness to my family was all in the bigger plan," she said.

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And just what does happen after you win a car on "The Price Is Right?"

"After the show is over and you see your prizes, you fill out a form and it explains exactly what you won andthat you have to pay California income tax on your prizes," Field said.

"You see the form, you sign it. And they say, approximately one week before the show airs, you'll receive a letter from accounting and you'll see the amount that you owe. And then after the show airs, you can send in your certified check. And then after that, they will contact a local New Jersey car dealership" to get your car.

Ilana Keller is anaward-winning journalist and lifelong New Jersey resident who loves Broadway and really bad puns. She highlights arts advocacyand education, theater fundraisers and morethrough her column,"Sightlines." Reach out on Twitter: @ilanakeller; ikeller@gannettnj.com.

A New Car!!! What is it like to win Price Is Right's most iconic prize? (2024)

FAQs

What happens when you win a new car on The Price Is Right? ›

Ownership: Contestants who win cars on game shows generally get to keep them. They become the legal owners of the vehicles [1]. Taxes: Winners are responsible for paying the taxes on the value of the car they have won. This includes sales tax and any applicable income tax.

Can you take cash instead of prizes on The Price Is Right? ›

Winners can't opt to take the cash value of their prize.

In 2013, contestant Aurora De Lucia wrote about her contestant experience in a blog post, saying: "There is no cash value option. They make it super clear in all of the paperwork – you take exactly what you won, or you take nothing."

Do price is right winners pay taxes on prizes? ›

But if you're planning to audition for a game show in the hopes of walking away with a huge amount of cash or a set of prizes, do know that winnings like that are considered taxable income.

What is the most expensive car offered on The Price Is Right? ›

But one particular vehicle that was offered as a prize also happened to be the most expensive to ever appear on the show. That happened to be the Ferrari 458 Spider that left the contestant, the audience, the viewers, and even the show's model in amazement, which was valued at $285,716.

When you win a car on The Price Is Right how do you get it home? ›

As with most non-motorized prizes, the camcorders were shipped directly to De Lucia's home from the vendor; the car was picked up from a local dealership a few weeks after taping, though contestants from out of state typically need to wait while producers contact a dealer close to them.

What do you have to pay when you win prizes on The Price Is Right? ›

Winners are required to report the value of these prizes and pay taxes on them [2]. Financial Considerations: Winners should be prepared to pay the applicable taxes on their prizes. It may be a good idea to pay estimated taxes right away to avoid any possible penalties [2].

Has anyone ever won pay the rent on Price is Right? ›

Contestant Robert Strupczewski won $100,000, had he gone for the $1,000,000, he would have been wrong and lost everything up to the third level.

Do price is right contestants know they will be picked? ›

All contestants are selected entirely at random from the pool of registered contestants.

Is there a dress code for The Price Is Right? ›

Out of the 300 audience members, nine are called to the stage, so you want to stand out in the crowd. Be sure to wear bright clothing with no corporate logos, and leave the sandals at home. Closed toed shoes are required. Also, there is a Price Is Right Live tour that has dates across the country.

How much does it cost to be a contestant on The Price is Right? ›

The Price Is Right Guest Announcer Rules - The Price Is Right. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

Do contestants on Price is Right have to act excited? ›

Maintain your enthusiasm throughout the taping.

There are over 300 people in the studio per show, and only 9 of them are chosen to “come on down.” But if you've suitably impressed the producers, cheered appropriately, and have a bit of good fortune smiling upon you, you'll be called down as a contestant.

What happens when you win a car in a giveaway? ›

No matter where or how you win a vehicle, however, they almost always come with hidden taxes and fees. Depending on the state in which you win the car and the make and model of the vehicle, your additional tax burden could be thousands of dollars — not to mention the additional costs of owning a new vehicle.

Who is the biggest winner on Price is Right History? ›

Michael Stouber

Has anyone famous been on The Price Is Right? ›

Celebrities appeared occasionally during the Bob Barker era but once Drew Carey took over as host, Celebrity guests began appearing more frequently.

Do you actually get the car on Price is Right? ›

Nope, winners aren't actually driving that brand-new car off the lot. Almost everyone has a special relationship with The Price Is Right.

What happens when you win a new car? ›

Just like if you won the lottery, there is a prize tax imposed when you win a car. Any earnings of $600 or more require the winner to fill out unique tax forms, typically a 1099-MISC. This almost guarantees that the car you win will be subjected to payments to the IRS.

Do you have to pay to be on The Price Is Right? ›

Good news: It's free! There is no cost to sit in the audience or be a contestant, but there are a few rules. First, you must secure tickets through the On Camera Audiences website. Simply choose your date and time, and answer a few simple questions, like your name, birthdate, phone number, and email address.

Can Wheel of Fortune winners take cash instead of a car? ›

Can winners on Wheel of Fortune choose the cash value instead of the car or vacation? Yes, winners on Wheel of Fortune have the option to choose the cash value instead of the car or vacation prize [1].

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