A top fund manager shares how he built a portfolio that outperforms in bull and bear markets — and shares 8 of his favorite investments to make now (2024)

In the two years and two months that Elias Erickson has run the Ninety One International Franchise Fund (ZIFIX), he's managed to outperform during several distinct market regimes.

His foreign-focused, large-cap growth fund is in the top 7% of its category in 2023 with a 14.9% gain compared to a 7% gain for its benchmark index, according to Morningstar. That follows a top-12% finish last year where it lost ground but beat its benchmark by 3.5 percentage points.

Despite all the changes in markets and the economy since August 2021, Erickson's track record has been a constant — as has his investing strategy.

"When we're thinking about macro, it's more from an adaptability, anti-fragility lens and constructing a portfolio that will be adaptable through a variety of different economic and macroeconomic environments," Erickson said in an interview with Insider. "And so we don't recalibrate the portfolio much year in, year out or rebalance it for different macro outlooks."

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Target top-of-the-line stocks, but pay a fair price

Unlike many managers, Erickson only allows a few dozen stocks in his fund. His bottom-up stock selection process takes a careful look at each potential entrant to see if it's a high-quality business that can grow in any economic backdrop.

"We're looking for a combination of attributes with thresholds for each of those attributes being quite high, and that sets the profile of the fund apart," Erickson said. "It's on empirical measures, whether you're using style analytics tools or others. We have a much more statistically significant and consistent exposure to quality than our peers."

First, Erickson uses the eye test to ensure that a potential investment is differentiated from the rest of the pack. He's looking for a business' measurable, durable advantages — whether it's software code, patented technology, or global scale through a network built over decades.

Once he determines a business stands out among its competitors, he looks at its debt load and capital intensity to determine how it might fare in an economic downturn. But the best measure of a strong business is cash flow, Erickson said.

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"We're focused on free cash flow per share as our measure of intrinsic value, and how that progresses through time is going to dictate whether or not we find the opportunity interesting," Erickson said. "All of the different attributes of our philosophy are built around increasing our conviction in the underlying progression of intrinsic value, again, as measured by cash flow."

Secondary metrics that Erickson uses include a company's internal rate of return (IRR) and enterprise value to EBIT or EBITDA. It's crucial to confirm that a stock is priced fairly relative to how much cash and earnings it will produce later to make sure all the good news isn't priced in.

"The critical thing is to find quality businesses, virtues in combination, and then not to overpay," Erickson said.

8 top investments to make now

Many US-based investors avoid international stocks entirely since the prevailing narrative is that the group is risky, given its heightened exposure to geopolitical conflict.

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However, Erickson believes that's painting with too broad of a brush. Foreign stock indexes may have lagged the S&P 500 in recent years, but he said there are plenty of outstanding investing opportunities hiding overseas that can improve returns while diversifying a portfolio.

"For those that do have this home bias, that prefer the US, the competitive structure, the way that the economy is constructed, the US economy is replete with international businesses," Erickson said. "And so to participate in the US economy in a full sense, you need to own international businesses."

International stocks in four sectors look especially promising right now, Erickson said: consumer discretionary, consumer staples, healthcare, and information technology.

The portfolio manager said those groups have quality characteristics, are capital-light, and aren't overly dependent on external financing or the economy for their returns. Companies in these parts of the market can create growth on their own and often enjoy predictable recurring revenue.

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One stock that Erickson loves is luxury goods maker Hermes (HESAY). The 186-year-old French fashion firm has a vertically integrated supply chain, he noted, meaning that it controls every aspect of its business. It's also less vulnerable in recessions than its peers, Erickson said.

"They have more waitlists for their handbags, and their clientele are the upper echelon of the affluent," Erickson said. "And so this creates an interesting asymmetry in their growth profile that they're more defensive than the typical luxury company in a market downturn but participate in all and sometimes more of the broader growth. And they do a very good job of balancing these paradoxes of scarcity and growth."

Defensive parts of the market like staples and healthcare also tend to hold up well in downturns since demand for their products and services doesn't usually wax and wane with the economy. He's especially interested in pharmaceuticals, medical devices, and healthcare services within that latter sector.

Erickson's largest holding is German software firm SAP (SAP), which is making a bigger push toward subscriptions with a multi-year conversion upgrade cycle for its enterprise resource planning (ERP) products. He believes that decision will drive stable sales for SAP for years to come.

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Mastercard (MA) is Erickson's second-biggest position because it generates about two-thirds of its revenue outside the US. The credit card network has a massive competitive moat, Erickson noted, meaning that it's insulated from would-be competitors. It's also set to benefit from the continued boom in digital payments.

Lastly, semiconductor manufacturing titan TSMC (TSM) is a top-10 holding in Erickson's fund simply because it makes over half of all chips — including a staggering 85% of high-performance semis. An unmatched moat and rain-or-shine resilience makes TSMC a natural fit in the portfolio.

"To the extent that if an order is canceled and they have some capacity that frees up, there's a waiting list to get that capacity," Erickson said. "And so there's not much of a hiccup operationally when they do encounter some challenges. And so that speaks to some of the resilience characteristics that we look for."

A top fund manager shares how he built a portfolio that outperforms in bull and bear markets — and shares 8 of his favorite investments to make now (2024)

FAQs

How to protect portfolio in bear market? ›

Here are seven things to do:
  1. Know that you have the resources to weather a crisis. ...
  2. Match your money to your goals. ...
  3. Remember: Downturns don't last. ...
  4. Keep your portfolio diversified. ...
  5. Don't miss out on market rebounds. ...
  6. Include cash in your kit. ...
  7. Find a financial professional you can count on.

How do you make money in a bear market? ›

Bear market investing: how to make money when prices fall
  1. Short-selling.
  2. Dealing short ETFs.
  3. Trading safe-haven assets.
  4. Trading currencies.
  5. Going long on defensive stocks.
  6. Choosing high-yielding dividend shares.
  7. Trading options.
  8. Buying at the bottom.

Should you invest during a bear market? ›

Instead of trying to time the bottom and throwing all your money in at once, a better strategy during a bear market is to build your stock positions gradually over time, even if you think prices are as low as they're going to get.

What does a millionaires portfolio look like? ›

Most millionaires seem to keep low cash reserves, and invest a lot in stocks and real estate. A lot of millionaires also keep most of their assets in retirement accounts like IRAs and 401(k)s.

Should I rebalance my portfolio during a bear market? ›

Conclusion. These portfolio strategies are helpful during a bear market and for any economic environment. Rebalancing and working with a financial partner are always good strategies to keep your portfolio on track to meet your goals.

What is the safest investment in the bear market? ›

What is the best strategy in a bear market? A potential strategy in a bear market (or any market) is to buy and hold stocks from major index funds like the S&P 500. Data from Crestmont Research shows that S&P 500 returns in any 20-year period from 1919 to 2022 were positive.

Where do millionaires put their money? ›

Where do millionaires keep their money? High net worth individuals put money into different classifications of financial and real assets, including stocks, mutual funds, retirement accounts and real estate.

How much cash should I have in a bear market? ›

While there is no one-size-fits-all number when it comes to how much cash investors should hold, financial advisors typically recommend having enough money to cover three to six months of expenses readily available.

What is a downside of the share price dropping? ›

Key Takeaways. When a stock tumbles and an investor loses money, the money doesn't get redistributed to someone else. Drops in account value reflect dwindling investor interest and a change in investor perception of the stock.

What to avoid in a bear market? ›

Avoid knee-jerk reactions.

By selling when the market has fallen steeply, you're at risk of locking in a permanent loss of capital. To optimize your potential over the long term, what's crucial is time in the market, not market timing.

Will 2024 be a bull or bear market? ›

Economic growth actually accelerated above its 10-year average in 2023. That resilience, coupled with a fascination about artificial intelligence (AI), changed investors' collective mood. The S&P 500 soared throughout the year and finally reached a new high in January 2024, making the new bull market official.

Why not to buy in a bear market? ›

Of course, it's impossible to predict when the top and bottom of the market will be. It's likely that, if you invest in a bear market, you will at first sustain some losses that will test your nerve. Conversely, if you take profits as markets are rising, you will often see prices rise further after you have sold.

What creates 90% of millionaires? ›

Real estate investment has long been a cornerstone of financial success, with approximately 90% of millionaires attributing their wealth in part to real estate holdings.

What is Bill Gates investing in? ›

CURRENT PORTFOLIO
TickerCompany% Portfolio
CNICanadian National Railway Co.16.29%
WMWaste Management Inc.14.92%
CATCaterpillar Inc.5.14%
DEDeere & Co.3.36%
18 more rows
Mar 12, 2024

What is considered ultra wealthy? ›

Ultra-high-net-worth individuals (UHNWIs) are people with a net worth of at least $30 million. Their ranks continue to grow globally. Net worth is the value of the assets a person or corporation owns, minus the liabilities they owe.

Where should I put my money in a bear market? ›

Find strategic opportunities. In a market downturn, defensive stocks — consumer staples, healthcare and utilities, as well as companies with higher-quality businesses and balance sheets — potentially can offer opportunities.

How to protect your portfolio from a market crash? ›

Trust in diversification

Diversifying helps ensure your investments (eggs) aren't concentrated in one type of asset (basket). So if one stock or industry has a bad day, your other investments may help offset those losses.

Where investors put their money in a bear market? ›

Bonds also are an attractive investment during shaky periods in the stock market because their prices often move in the opposite direction of stock prices. Bonds are an essential component of any portfolio, but adding additional high-quality, short-term bonds to your portfolio may help ease the pain of a bear market.

What not to do in a bear market? ›

Selling off all your stocks after seeing red in your portfolio during a bear market is the last thing you want to do. Volatility is scary, especially if you are risk averse, but running with the volatility wave is key and beneficial to the success of your long-term portfolio.

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