The Campbell Soup Company announced today that its long-running Labels for Education Program will be coming to an end due to declining participation.
New school signups will not be accepted after July 31, according to the announcement. Schools with banked points will be able to redeem them at least through Aug. 1, 2017.
“For the past 42 years, Campbell has proudly offered Labels for Education, which has contributed more than $110 million in school supplies to tens of thousands of schools across the U.S.,” the company wrote in an email. “During the past year, we've been assessing the impact of these programs and through this, we've seen that participation in Labels for Education has declined considerably. Sadly, it is at the point where we have no choice but to make the very difficult decision to wind down the program.” No changes have been made to the LFE program in Canada.
For now, the U.S. program will continue as usual, and schools without an account can still sign up; the current bonus offer calendar remains in effect until July 31, 2016.
The first changes take effect Aug. 1. As of that date, only previously registered schools with active accounts will be able to participate. In addition, only products with the LFE logo will be eligible for points, rather than UPC codes from the more extensive list of “participating products.”
The company also noted in the email that products will no longer carry the LFE logo starting in mid-2016; as such, there will most likely be only a limited number of items with the label still in stores through 2017.
Campbell plans to continue its Grand Stand for Schools sweepstakes in fall 2016 without the Labels for Education UPC entry requirement. Details will be posted at http://sweeps.labelsforeducation.com.
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