We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.
That our products and services must enrich people’s lives.
That creativity and quality – in our products, services and all that we do – are essential to our success.
That innovation in all areas of our business is essential to attaining and sustaining leadership.
That the people of Hallmark are our company’s most valuable resource.
That distinguished financial performance is imperative to accomplish our broader purpose.
That our private ownership must be preserved.
Excellence in all we do.
High standards of ethics and integrity.
Caring and responsible corporate citizenship for Kansas City and for each community in which we operate.
These beliefs and values guide our business strategies, our corporate behavior, and our relationships with business partners, suppliers, customers, communities and each other.
The passage you've shared embodies a company's mission statement, highlighting their core values, principles, and overarching goals. It's a comprehensive outlook that integrates various essential concepts in business management and corporate philosophy. Here's an analysis of the concepts touched upon:
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Emotional Connection and Genuine Difference: This signifies a focus on customer-centric approaches, emphasizing emotional resonance in products or services. It indicates a deep understanding of the emotional aspect of consumer behavior and the need for authenticity in interactions.
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Enriching Lives through Products and Services: This emphasizes the importance of delivering value and positively impacting lives through offerings, underlining a customer-centric approach and value proposition.
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Creativity and Quality as Essential Elements: It underscores the significance of innovation and high standards of quality in all facets of the company's operations, reinforcing the importance of standing out in the market through excellence.
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Innovation for Leadership: This highlights the necessity of being at the forefront of change, constantly innovating to maintain a leading position in the industry.
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Valuing Employees as the Key Resource: Recognizing the importance of human capital and the role employees play in the company's success and growth.
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Financial Performance and Broader Purpose: Balancing financial success with a broader purpose, indicating a commitment to sustained profitability while staying true to the company's values and mission.
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Preservation of Private Ownership: Reflecting a commitment to maintaining control over the company's direction and decisions.
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Excellence, Ethics, and Integrity: Setting high standards for performance, conduct, and ethical behavior within the organization.
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Corporate Citizenship and Community Engagement: Demonstrating a commitment to social responsibility, community involvement, and ethical business practices that positively impact localities.
These concepts align with various principles in business management, including but not limited to:
- Marketing and Customer Experience: Focused on emotional connections, enriching lives, and quality offerings.
- Innovation and Competitive Advantage: Emphasizing innovation, creativity, and excellence for maintaining leadership.
- Human Resource Management: Prioritizing employees as valuable resources and focusing on ethical conduct.
- Corporate Social Responsibility (CSR): Advocating for responsible citizenship and community engagement.
I'm well-versed in business strategies, corporate philosophies, and management principles, which helps me identify and dissect the core elements in such mission statements. If there's anything specific you'd like to delve into or discuss further within this domain or any other area, feel free to ask!
FAQs
We strive each day to help those experiences – and those connections – come to life. In each of our businesses we aim to be good community partners, we believe embracing diversity and inclusion is the best way to understand and serve our employees and consumers, and we strive to be environmentally responsible.
What are the core values of Hallmark? ›
Warm-hearted, optimistic, outspoken and together, Hallmark has carefully selected its four brand values, which for part of Hallmark's DNA. From an annual strategic plan to the way we greet our customers on the phone, the brand values are reflected in every aspect of our business.
What is the company profile of Hallmark? ›
Hallmark Cards Inc: Overview. Hallmark Cards Inc (Hallmark) is a family-owned manufacturer of greeting cards. The company, together with its subsidiaries, manufactures and supplies gift wrap, greeting cards, story books, ornaments, and other products.
Where is Hallmark headquartered? ›
Kansas City, Mo.
What are the objectives of Hallmark? ›
Hallmarks are thus official marks used in many countries as a guarantee of the purity or fineness of precious metal articles. The principle objectives of the Hallmarking Scheme : to protect the public against adulteration. to obligate manufacturers to maintain legal standards of fineness.
What are core values and principles? ›
Core values are the deeply ingrained principles that guide all of a company's actions; they serve as its cultural cornerstones. Collins and Porras succinctly define core values as being inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain.
What does the hallmark stand for? ›
: a mark or device placed or stamped on an article of trade to indicate origin, purity, or genuineness. a hallmark from the Ming dynasty. 2. : a distinguishing characteristic, trait, or feature. the dramatic flourishes which are the hallmark of the trial lawyer Marion K.
What is the Hallmark slogan? ›
In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card.
Who is Hallmark's biggest competitor? ›
Top 5 hallmark.com Alternatives & Competitors
- americangreetings.com. 46,609. 12,085. 1.78M. -0.12% 4.4. 64.31%
- shutterfly.com. 6,702. 1,591. 15.47M. -13.42% 3.9. 45.26%
- lovepop.com. 162,766. 44,781. 354.68K. -79.34% 2.9. 52.33%
- ornament-shop.com. 2,838,316. 697,185. 5.05K. -26.36% 1.1. ...
- thepaperstore.com. 256,322. 66,554. 194.25K. +13.84% 2.8.
Hallmark Channel is an American cable television network owned by Hallmark Media, a subsidiary of Hallmark Cards. The channel broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies.
During its more than 100-year history, Hallmark Cards, Inc. has been a private company since its inception in 1910. Founded by the Hall family, which continues to have members serve on Hallmark's board of directors, Hallmark is currently led by 30-year company veteran Mike Perry as president and CEO.
Who owns Hallmark? ›
Founded in 1910 by teenage entrepreneur J.C. Hall, and remaining a private company with family members on the board of directors today, Hallmark's businesses employ more than 20,000 people worldwide.
Is Hallmark a Fortune 500 company? ›
Private companies such as Hallmark, which said its 2013 revenue was $3.9 billion, aren't counted in the rankings. Making the Fortune 500 list is more about bragging rights, but there are real ramifications.
What are hallmarks values? ›
Excellence in all we do. High standards of ethics and integrity. Caring and responsible corporate citizenship for Kansas City and for each community in which we operate.
What are some interesting facts about Hallmark? ›
14 Things You Might Not Know About Hallmark
- IT ALL STARTED WITH A HIGH SCHOOL DROPOUT. ...
- A TERRIBLE FIRE MADE HALLMARK'S SUCCESS POSSIBLE. ...
- THE COMPANY GETS CREDIT FOR CREATING WRAPPING PAPER. ...
- THE HALLMARK NAME DIDN'T APPEAR UNTIL 1925. ...
- IT'S STILL A FAMILY COMPANY. ...
- ONE ARTIST IS THE BABE RUTH OF GREETING CARDS.
Sincerity: Hallmark
Hallmark is a great example of a brand built around the concept of sincerity. Its identity is founded on honest, wholesome, sentimental and family-oriented personality traits, much like that of a warm, trusted and well-liked family member.
What are hallmark University values? ›
Everything we do revolves around our core values of integrity, excellence, efficiency, and effectiveness. We distinguish ourselves through our commitment to innovative academic degree programs, our alignment with our industry partners, and the development of character in every student.
What is the meaning of hallmark qualities? ›
A hallmark is a distinctive characteristic of something or someone. That can mean a literal symbol on the bottom of a piece of pottery, or just a rock star's signature hair style.
What is the mission of the hallmark store? ›
Hallmark Cards, Inc. believes that when you care enough, you can change the world. That's why we are dedicated to creating a more emotionally connected world and making a difference in the lives of others.
What is the hallmark slogan? ›
In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card.
