- Andrew Neita
- Visit Our Youtube Channel
Discover how much is a Rolex and what is a Rolex worth with our 2024 Rolex pricing guide. We’ve organized a list of each reference combined with price for each Rolex collection.
How Much Is A Rolex
The cost of a Rolex can range anywhere between $6,100 all the way up to $84,150 MSRP. Factors that affect pricing are materials, new movements, collection popularity, and complications. The average price for most Rolex watches falls between $7,000 – $12,000 MSRP. Most of those references are made up of stainless steel watches and two-tone watches.
How Much Is A Rolex Worth
Rolex is very unique in the sense that buyers will almost always either retain the value of their watch or it will likely raise in value. This is even true for vintage Rolex watches. Popular Rolex models like the Hulk, Pepsi, or stainless steel Daytonas can command 100-200% increase in worth on the pre-owned market compared to MSRP.
2024 Rolex Pricing For All Models & References
We’ve experienced steady Rolex price increases for some time now and this year will be no different. Below we have listed the most popular reference for each Rolex collection accompanied by the reference number. We’ve made it easy to discover each reference with clickable links to the Rolex website.
How Much Is A Rolex Submariner
Rolex Submariners are available in stainless steel, two tone, and precious metals. The price of a Submariner ranges from $9,100 to $42,000. The most popular Rolex Submariner references are 124060 & 126610LN which have an MSRP of $9,100 and $10,250.
The Submariner collection does appreciate in value after it’s been purchased new. Depending on the reference, a Submariner can be worth up to 100% MSRP on the pre-owned market.
| Reference 124060 | $9,100 |
| Reference 126610LN | $10,250 |
| Reference 126610LV | $10,800 |
| Reference 126613LB | $15,600 |
| Reference 126613LN | $15,600 |
| Reference 126618LB | $39,000 |
| Reference 126618LN | $39,000 |
| Reference 126619LB | $42,000 |
How Much Is A Rolex Datejust
Arguably the most iconic watch from Rolex, the Rolex Datejust collection is the most versatile from the brand. Pricing on Datejusts vary widely because they include both mens and women’s references. With that being said, a Rolex Datejust will cost anywhere in between $7,700 and $15,500.
There are many different sizing, dial, material options for the Datejust which creates the large range in pricing. The men’s 41mm references are typically the most popular Datejusts that include either a fluted bezel in gold (ref. 126333) or smooth bezel in stainless steel (ref. 126300).
| Reference 126200 | $7,700 |
| Reference 126300 | $8,300 |
| Reference 126234 | $8,950 |
| Reference 126334 | $10,500 |
| Reference 126203 | $11,950 |
| Reference 126233 | $12,100 |
| Reference 126201 | $12,300 |
| Reference 126303 | $14,250 |
| Reference 126333 | $14,350 |
| Reference 126301 | $14,650 |
| Reference 126331 | $14,750 |
| Reference 126231 | $15,500 |
How Much Is A Rolex GMT Master II
The price of a Rolex GMT Master II ranges from $10,700 to $40,600. Pricing of the GMT Master II collection depends on the materials constructed to build the watch. The GMT Master II is offered in stainless steel and two tone options. The Pepsi (ref. 126710BLRO) and Batman (ref. 126710BLNR) are the two most popular watches within the GMT Master II collection and can be worth up to 100+% MSRP.
| Reference 126710BLRO | $10,700 |
| Reference 126710BLNR | $10,700 |
| Reference 126720VTNR | $11,250 |
| Reference 126711CHNR | $16,150 |
| Reference 126713GRNR | $16,450 |
| Reference 126718GRNR | $38,900 |
| Reference 126719BLRO | $40,600 |
| Reference 126715CHNR | $40,600 |
How Much Is A Rolex Oyster Perpetual
The Rolex Oyster Perpetual saw a major shift in popularity and pricing in 2020. With the introduction of the new dial colors demand jumped through the roof. It wasn’t a year ago that OPs were the only stainless steel watch you’d see in a case but that’s changed.
2021 is the first time we’ve seen Rolex Oyster Perpetuals being worth more pre-owned than new. Depending on the size of the Rolex Oyster Perpetual, pricing ranges from $6,400 – $6,100.
| Reference 124300 Bubble Color Dial 41mm | $6,400 |
| Reference 124300 Silver Dial 41mm | $6,400 |
| Reference 124300 Green Dial 41mm | $6,400 |
| Reference 124300 Blue Dial 41mm | $6,400 |
| Reference 124300 Black Dial 41mm | $6,400 |
| Reference 126000 Bubble Color Dial 36mm | $6,100 |
| Reference 126000 Black Dial 36mm | $6,100 |
| Reference 126000 Blue Dial 36mm | $6,100 |
| Reference 126000 Green Dial 36mm | $6,100 |
| Reference 126000 Pink Dial 36mm | $6,100 |
| Reference 126000 Silver Dial 36mm | $6,100 |
| Reference 126000 Tiffany Dial 36mm | $6,100 |
How Much Is A Rolex Daytona
The Rolex Daytona is one of the most sought after Rolex. Pricing for a Daytona ranges between $15,100 to $75,000. Because the Rolex Daytona collection is produced in such limited quantities, these watches are worth up to 200% on the pre-owned market for the stainless steel references.
| Reference 126500LN White Dial | $15,100 |
| Reference 126500LN Black Dial | $15,100 |
| Reference 126503 | $19,500 |
| Reference 126518LN | $30,600 |
| Reference 126515LN | $32,100 |
| Reference 126519LN | $32,100 |
| Reference 126508 | $39,500 |
| Reference 126505 | $42,500 |
| Reference 126509 | $42,500 |
| Reference 126506 | $75,000 |
How Much Is A Rolex Sky Dweller
A Rolex Sky Dweller will cost between $15,650 and $50,900 depending on if you’re buying a stainless steel, two tone, or precious metal reference. It wasn’t until a couple years ago Rolex introduced a stainless steel reference to the collection making them easier to obtain, considering price. The Rolex Sky Dweller stainless steel release was so popular that the watch sells over MSRP on the pre-owned market.
| Reference 336934 | $15,650 |
| Reference 336933 | $19,250 |
| Reference 336238 | $41,050 |
| Reference 336235 | $42,700 |
| Reference 336938 | $48,000 |
| Reference 336935 | $50,900 |
How Much Is A Rolex Sea Dweller
The Rolex Sea Dweller is a more robust Submariner. The depth capacity of Sea Dwellers are rated up to an impressive 3,900 meters. With this increase in performance comes an increase in price. Rolex Sea Dwellers range between $13,250 – $25,950 MSRP.
| Reference 126600 | $13,250 |
| Reference 136660 | $14,150 |
| Reference 126603 | $18,000 |
| Reference 126067 | $25,950 |
How Much Is A Rolex Explorer
The Rolex Explorer and Explorer II are one of the most popular tool watches. This collection contains a no date and GMT complication references. The no date Rolex Explore costs $7,250 and the GMT sells for $11,750.
| Reference 124270 | $7,250 |
| Reference 224270 | $7,700 |
| Reference 226570 | $9,650 |
| Reference124273 | $11,750 |
How Much Is A Rolex Day Date (President)
One can argue that there isn’t a more icon precious meta luxury watch than the Rolex Day Date also known as the President. The Rolex Day Date pricing starts at $38,500 for solid yellow gold references and can go north of $59,900 for platinum references.
| Reference 228238 | $38,500 |
| Reference 228239 | $41,500 |
| Reference 228235 | $41,500 |
| Reference 228348RBR | $57,100 |
| Reference 228349RBR | $59,900 |
| Reference 228206 | - |
How Much Is A Rolex Milgauss
The smallest collection for Rolex in 2024 is the Milgauss. The Milgauss is a watch that you either love or strongly dislike, there isn’t much in-between. The Rolex Milgauss can be purchased for $9,300 MSRP.
| Reference 116400GV | $9,300 |
How Much Is A Rolex Yacht Master
Rolex Yacht Masters range widely in price. Entry prices for the Yacht Master collection start at $11,550 and can go up to $43,550. Case material is the biggest determinant when it comes to the pricing of the watches within the Rolex Yacht Master collection.
| Reference 268622 | $11,550 |
| Reference 126622 | $12,300 |
| Reference 226627 | $14,050 |
| Reference 268621 | $14,350 |
| Reference 126621 | $15,850 |
| Reference 116680 | $18,700 |
| Reference 268655 | $24,700 |
| Reference 116681 | $25,400 |
| Reference 126655 | $28,800 |
| Reference 226659 | $30,500 |
| Reference 268655 | $41,500 |
| Reference 116688 | $43,500 |
Commonly Asked Questions
Does a Rolex Retain Its Value?
Rolex is one of those rare brands that theirproducts almost always appreciate in value over time. This is due to large demand, strategic annual price increases, quality of the product, and the longevity of their watches.
Can you get a discount on a Rolex?
You can certainly get a discount on a new Rolex at an authorized dealer. Just don’t expect to get one on a popular model. Usually most discounts happen when buying a ladies Rolex or a two-tone Rolex Datejust.
Why do some Rolex watches cost more pre-owned than new at MSRP?
The reason why used Rolex costs more than new Rolex is simply because of supply and demand. Rolex produces roughly 1 million watches a year, not enough to satisfy demand. Therefore buyers are willing to pay a premium to get the Rolex they want, even if it costs more.
How much is my Rolex worth?
The best way to find out how much your Rolex is worth is trying to buy that exact reference from a dealer or private seller. Even though you won’t be purchasing the same watch twice, your stress test on the market will give you a good idea of how much your Rolex is worth.
List prices online are always a starting point for pre-owned negotiations. They are hardly ever what the watches actually sell for.
How much is the cheapest Rolex?
The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.
What is the most expensive Rolex?
The most expensive Rolex ever sold was the Paul Newman Daytona at auction for $17.8 million.
Why is Rolex so expensive?
Although Rolex watches start around $5,000 and can be sold new anywhere up to $75,000, most watches sold are between $7k-12k. That isn’t a small amount of money but in the world of luxury watches that price point is almost common. One could argue that a Rolex isn’t that expensive when you compare them to alternatives in the watch industry and once you consider their value they appear less as a cost and more as an investment.
- Pricing Guides, Rolex, rolex datejust, rolex day date, rolex daytona, rolex explorer, Rolex GMT Master II, Rolex milgauss, rolex oyster perpetual, rolex sea dweller, rolex sky dweller, rolex submariner, rolex yacht master
Andrew Neita
Andrew Neita is the founder of Wrist Advisor, one of the best watch blogs focusing on luxury watches. Content created by Andrew includes unbiased watch reviews, comprehensive buyers guides, industry news & trends and updates on the latest new releases.
Andrew Neita
Andrew Neita is the founder of Wrist Advisor, one of the best watch blogs focusing on luxury watches. Content created by Andrew includes unbiased watch reviews, comprehensive buyers guides, industry news & trends and updates on the latest new releases.
- Popular Posts
Men’s 2023 Holiday Watch Gift Guide: From Budget To Luxury
Give the man in your life a watch this holiday season. Discover watches at all different price points that include descriptions and who they are well suited for this holiday season.
Discover our Top 10 Rolex 2024 Predictions, what watches will be released, price increases, & what will be discontinued.
In our AP Royal Oak review we’ll discuss why the first luxury steel sports watch might be the best sports watch. The AP Royal Oak has earned the respect of watch enthusiasts and we’ll go into detail why.
Did You Like This Article?
I Like It
It Needs Work
- Wrist Advisor
At Wrist Advisor, we offer honest and unbiased expert watch reviews on popular and interesting watches. We pride ourselves on being the expert authority on providing accurate information and in-depth analysis on the watches that our readers enjoy.
Our goal is to provide informed and insightful luxury watch reviews that are based on facts and research that our readers will find resourceful.
We appreciate being your trusted source of watch news, reviews, and much more. Thank you for allowing us to be a part of your horological journey.
- Recent Articles
Introducing: New White Dial Omega Speedmaster Moonwatch
2024 Rolex Waitlist: Is This The Year We See Watches In The Stores
Video: Breitling Chronomat Review – Two Tone B01 Chronograph
Video: New 2023 Breitling Avenger B01 Chronograph 44 Night Mission: Full Hands-On Review
Be the first to know
Get the latest on new watch releases, hands-on reviews, expert buyer guides, and more
