Known for their moon rock shape and vivid color, Nerds are as addictive today as they were in the ’80s. Distributed by the Willy Wonka Candy Factory in Itasca, Illinois, their unique look is almost as magical as the story behind the fictitious candy company in the Roald Dahl novel Charlie and the Chocolate Factory. Here’s a little bit more about the candy that hasn't changed since it was first created more than 30 years ago.
What are Nerds?
Nerds are neon-colored mini candies with an irregular pebble shape. Although today they come in a variety of flavors like orange, cherry, and watermelon, the originals were grape and strawberry-flavored.
What are they made of?
Not surprisingly, the crunchy candy consists mostly of sugar. The exact list of ingredients includes: Dextrose, Sugar, Malic Acid, Corn Syrup, Artificial Flavors, Carnauba Wax (a palm wax), Carmine Color, and dyes Blue 1, Blue 1 Lake, Blue 2, Blue 2 Lake, Red 40, Red 40 Lake, Yellow 5, Yellow 5 Lake, Yellow 6, Yellow 6 Lake.
Who created them?
Nerds were created by the Willy Wonka Candy Factory in 1983, but are currently produced by Nestlé who bought the company five years later. The Wonka brand was created as a marketing ploy to promote the movie Willy Wonka & the Chocolate Factory, debuting one month before the film, in 1971.
What makes Nerds unique?
One of the most unique things about the candy is its packaging design. Nerds come in double-flavored boxes that are divided into two sides with individual spouts, making it simpler to get to your flavor of choice.
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How are they made?
While the exact process is top secret, a Wonka factory worker did give some insight into how the candy is made. First, large spinning containers are filled with sugar crystals. As more sugar is added to the vats, the crystals begin to collect into pebbles. Once the sugar has formed into the Nerds shape, a separate process coats them in a flavored candy coating. They're then transferred into their appropriately colored boxes.
What new Nerds products are available today today?
Throughout their existence Nerds have inspired numerous spin-offs (some more successful than others). Today, the Wonka Factory produces a series of seasonal Nerds candies, as well as several popular Nerds items available year-round. One of the seasonal items produced under the Nerds name are Nerds jelly beans that — unlike regular jelly beans — have a bumpy exterior.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/4214915/Screen_Shot_2015-10-30_at_2.24.09_PM.0.png "Nerds Candy: All About an American Favorite (2)")
A recent addition is Nerds rope, described by Richard and AnnaKate Hartel in Candy Bites: The Science of Sweets as "a bunch of Nerds glued onto a gummy candy roll." They go on to explain: "They also provide a unique texture contrast — the crunchiness of Nerds with the elasticity of a gelatin gummy candy rope."
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/4214917/Nerds_Rope.0.jpg "Nerds Candy: All About an American Favorite (3)")
There's also the Nerds gumball, which is a gum exterior filled with tiny Nerds and Nerds jelly beans that appear around Easter.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/4214925/Nerds_Gumballs.0.jpg "Nerds Candy: All About an American Favorite (4)")
At one point, there was an attempt at a Nerds cereal. Like the eponymous candy, the cereal box also featured a divider and duel spouts. Nerds cereal was offered in two flavor combinations: orange-cherry and strawberry-grape. However, due to disappointing sales, the bizarre cereal is now extinct.
Video: Watch this old-school commercial for Nerds cereal
As a seasoned confectionery enthusiast with an extensive background in the world of candies, I bring forth a wealth of knowledge on the subject, having explored the history, production processes, and diverse product lines of various iconic sweets. Now, let's delve into the fascinating universe of Nerds, those neon-colored, pebble-shaped delights that have captivated candy lovers since their debut in 1983.
Nerds Overview: Nerds, renowned for their moon rock shape and vibrant hues, are mini candies that have maintained their addictive appeal for over 30 years. Distributed by the Willy Wonka Candy Factory, these candies boast a unique look reminiscent of the fictitious candy company in Roald Dahl's "Charlie and the Chocolate Factory."
Composition: The crunchy texture of Nerds primarily stems from their sugar content. The precise recipe includes ingredients such as Dextrose, Sugar, Malic Acid, Corn Syrup, Artificial Flavors, Carnauba Wax (a palm wax), Carmine Color, and various dyes (Blue 1, Blue 1 Lake, Blue 2, Blue 2 Lake, Red 40, Red 40 Lake, Yellow 5, Yellow 5 Lake, Yellow 6, Yellow 6 Lake). This carefully crafted blend contributes to the unique taste and visual appeal of Nerds.
Origins and Evolution: Nerds were initially created by the Willy Wonka Candy Factory in 1983, and later, Nestlé acquired the company in 1988. The creation of the Wonka brand itself was a strategic move to promote the movie "Willy Wonka & the Chocolate Factory" in 1971, setting the stage for the introduction of these distinctive candies.
Packaging Innovation: What sets Nerds apart is not just their taste but also their packaging design. The candies are housed in double-flavored boxes, each divided into two sides with individual spouts. This clever design simplifies the process of accessing your preferred flavor.
Production Process: While the exact process is shrouded in secrecy, a glimpse into the making of Nerds reveals large spinning containers filled with sugar crystals. As more sugar is added, the crystals aggregate into the recognizable pebble shape. Subsequently, a separate process involves coating them in a flavored candy coating before being transferred into their vibrantly colored boxes.
Expanding Product Line: Nerds have inspired various spin-offs over the years. The Wonka Factory now produces seasonal Nerds candies, including unique items like Nerds jelly beans with a bumpy exterior. A recent addition to the lineup is Nerds rope, a delightful combination of Nerds glued onto a gummy candy roll, offering a texture contrast of crunchiness and gummy elasticity. Other innovations include Nerds gumballs, featuring a gum exterior filled with tiny Nerds, and special Nerds jelly beans around Easter.
Nerds Cereal and Legacy: At one point, there was even an attempt at Nerds cereal, mirroring the candy's distinctive packaging. Unfortunately, due to disappointing sales, the cereal is now a relic of the past, underscoring the challenges in translating the unique essence of Nerds into different formats.
In conclusion, Nerds continue to captivate candy enthusiasts with their vibrant colors, unique shape, and ever-expanding range of delightful variations. From their humble beginnings to the present day, Nerds remain a testament to the enduring magic of confectionery innovation.
