Peaco*ck has closed a pact with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. It’s a first-of-its-kind linear plus SVOD deal for the network.
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Going live Wednesday, the brandhubwill be featured on Peaco*ck’s home page. It will feature live simulcasts of all three channels with current-season programming available live and on-demand next day as well as a library of movies within the Hallmark library, which includes holiday titles.
“As we continue to make Peaco*ck a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peaco*ck, and Direct-to-Consumer, NBCUniversal, in a statement. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”
“We’re proud to enter this partnership with Peaco*ck and bring our widely beloved Hallmark content to their subscribers,” said Wonya Lucas, President and CEO, Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”
In addition to the live Hallmark channels, Peaco*ck subscribers will have access to Hallmark content on demand, including live and next-day access to series such as When Calls the Heart,as well as the new series Ride and The Way Home coming in 2023. The hub will also include a VOD collection containing new premiere movies and Hallmark movie classics as part of a Peaco*ck Premium subscription.
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Now, delving into the article about the groundbreaking partnership between Peaco*ck and Hallmark Media, this collaboration marks a significant milestone in the streaming landscape. The key components of this deal include:
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Partnership Details:
- Peaco*ck has entered into a strategic pact with Hallmark Media.
- The agreement encompasses live and on-demand programming from three Hallmark channels: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.
- Notably, this deal represents a first-of-its-kind linear (traditional scheduled programming) plus SVOD (Subscription Video On Demand) arrangement for the Hallmark network.
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Content Integration:
- The brand hub, initiated on Peaco*ck's home page, is set to go live on Wednesdays.
- The hub will feature live simulcasts of all three Hallmark channels, offering current-season programming available both live and on-demand the next day.
- Peaco*ck subscribers will gain access to a library of movies within the Hallmark collection, including holiday titles.
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Peaco*ck's Perspective:
- Kelly Campbell, President of Peaco*ck and Direct-to-Consumer at NBCUniversal, emphasizes the strategic importance of aligning with the Hallmark brand to enhance Peaco*ck's status as a premium streaming destination.
- The partnership aims to provide Hallmark viewers with a unique and enriching viewing experience, fostering audience growth and engagement for both brands.
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Hallmark's Perspective:
- Wonya Lucas, President and CEO of Hallmark Media, expresses pride in the partnership, stating that it will enable Hallmark's widely beloved content to reach Peaco*ck subscribers.
- The inclusion of all three Hallmark linear networks is seen as an opportunity to expand the audience and strengthen connections with fans.
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Content Offerings:
- Peaco*ck subscribers will not only have access to live Hallmark channels but also on-demand content, including series like "When Calls the Heart" and upcoming series such as "Ride" and "The Way Home" in 2023.
- The content hub will feature a Video On Demand (VOD) collection comprising new premiere movies and classic Hallmark films, available as part of the Peaco*ck Premium subscription.
This collaboration reflects the evolving landscape of streaming services, where partnerships and content diversification play a pivotal role in attracting and retaining audiences. The inclusion of both linear and on-demand content in this deal showcases a strategic approach to cater to a broader range of viewer preferences within the Peaco*ck platform.
