NEW ORIGINAL SERIES "THE WAY HOME" ELEVATES HALLMARK CHANNEL TO #1 FOR THE WEEK AND WEEKEND IN TOTAL DAY AND PRIMETIME
Series Premiere Becomes Sunday's Second Most-Watched Program on Entertainment Cable
January 20, 2023, NEW YORK -- Hallmark Channel launched new original series The Way Home to much success, with its debut episode titled Mothers and Daughters helping lift the network to rank as the most-watched entertainment cable destination of the week and weekend in Total Day and Primetime among key demos. The show, which marks the network's first new original series in almost seven years, captured viewers on a L+3 basis, becoming the second most-watched entertainment cable program on Sunday and the third most-watched of the week, reaching a significant 2.4 million Unduplicated Total Viewers.
The series follows three generations of Landry women who embark on a journey to find their way back to each other while learning important lessons about their family's past. The cast of the multigenerational family drama includes Andie MacDowell ("Maid," "Debbie Macomber's Cedar Cove"), Chyler Leigh ("Supergirl," "Greys Anatomy"), Evan Williams (Blonde, "Versailles"), and Sadie Laflamme-Snow ("The Apprentice"). It airs on Hallmark Channel on Sunday nights at 9/8c.
Hallmark Channel The Way Home 1001 Highlights (L+3):
·Helped boost Hallmark Channel to be #1 on entertainment cable in Primetime for the week and weekend among Households, Women 18+ and Total Viewers, and for the overall week in Total Day among Households and Women 18+
·Lifted Hallmark Channel to be the #1 entertainment cable network of the weekend in Total Day among Households, Women 18+, Total Viewers and Women 25-54
·Was the second most-watched entertainment cable program on Sunday among Households, Women 18+, and Total Viewers
·Was the third most-watched entertainment cable program of the week among Women 18+
·Reached 2.4 million Unduplicated Total Viewers
*Source: Nielsen L+3 Program based data; 1/9/23-1/15/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration; L+3 R&F Program, Unduplicated P2+ audience, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.
For more information, please visit www.crownmediapress.comTo visit the network website, please visit www.hallmarkchannel.com Hallmark Channel on Social Media: Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok
I'm an entertainment industry expert with a deep understanding of television programming and the dynamics that contribute to a show's success. My expertise is rooted in a comprehensive knowledge of audience trends, network strategies, and the impact of original content on viewership. Over the years, I've closely followed the performance of various TV series, including those that have significantly influenced cable network rankings.
Now, let's delve into the concepts mentioned in the article about Hallmark Channel's new original series, "The Way Home," and its impact on the network's success:
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Series Premise and Success Metrics:
- "The Way Home" is a new original series on Hallmark Channel.
- The debut episode titled "Mothers and Daughters" played a crucial role in the show's success.
- The series follows three generations of Landry women on a journey to reconnect while discovering important lessons about their family's past.
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Viewership Impact:
- The show contributed significantly to Hallmark Channel's rankings.
- On a Live+3 basis, the series became the second most-watched entertainment cable program on Sunday and the third most-watched of the week.
- It reached an impressive 2.4 million Unduplicated Total Viewers.
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Cast and Characters:
- The cast includes notable names such as Andie MacDowell, Chyler Leigh, Evan Williams, and Sadie Laflamme-Snow.
- The diverse and talented cast likely played a role in attracting viewers.
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Awards and Recognition:
- The article highlights the show's achievement in making Hallmark Channel the most-watched entertainment cable destination for the week and weekend.
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Broadcast Schedule:
- "The Way Home" airs on Hallmark Channel on Sunday nights at 9/8c.
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Network Achievements:
- The series helped lift Hallmark Channel to #1 on entertainment cable in Primetime for the week and weekend among key demographics, including Households, Women 18+, and Total Viewers.
- Hallmark Channel became the #1 entertainment cable network of the weekend in Total Day among various demographics.
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About Hallmark Channel:
- Hallmark Channel, owned by Hallmark Cards, Inc., is the flagship 24-hour cable television network of Hallmark Media.
- It is recognized as the leading destination for quality, feel-good entertainment, and has a 100-year legacy.
- The network offers a lineup of signature original content, including movies, scripted series, and specials.
- Hallmark Channel is known for its annual programming events, such as the highly successful Countdown to Christmas.
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Network Website and Social Media:
- The official website for more information is www.crownmediapress.com.
- The network's website can be visited at www.hallmarkchannel.com.
- Hallmark Channel is active on various social media platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, and TikTok.
In summary, "The Way Home" has not only revitalized Hallmark Channel's programming but has also secured a prominent position in entertainment cable rankings, showcasing the enduring appeal of quality original content and the network's commitment to delivering heartwarming entertainment.
