Benjamin Moore’s Blue Nova is another mid-toned blue that balances the warm with the cool. Andrea Magno, the brand’s color marketing and development director, describes Blue Nova as a “captivating, otherworldly” color that captures the spirit of twilight to achieve something magical. As a matte finish, Magno appreciates its ability to introduce a “velvety feel,” but it’s also got the versatility to add an air of approachable excitement to kitchen islands, cabinetry, and even front doors.
Can’t decide between the greens of today or the blues of tomorrow? Renew Blue, Valspar’s 2024 Color of the Year, rejects that false binary. As the name suggests, this blue is all about restoring equilibrium and recharging, managing to feel peaceful yet provocative. Whether grounded with help from neutrals like Perfect Backdrop and Dusk in the Valley or standing out on its own, there’s no doubt that Renew Blue has what it takes to help your home feel like a space for getting in touch with your true colors.
Looking for even more insights on color? Be sure to read AD PRO’s member-exclusive Color Trends Report.
This Time Last Year…
Review Predictions for the 2023 Color of the Year
From a cool color that gently nudges us away from last year’s dominant shade to a supersaturated hue that celebrates color at its richest, paint color picks in 2023 brought a range of design trends and moods into perspective. There may not be a single aesthetic theme, but as Behr’s choice of Blank Canvas suggests, the year’s defining color story was whatever you chose to make it.
This Time Two Years Ago…
Review Predictions for the 2022 Color of the Year
Paint companies were strikingly in unison on the shade that would define 2022. Of course, outliers existed (such as Pantone’s Very Peri), but the manufacturers generally hovered in the pale green palette. Below, we’ve gathered a comprehensive rundown of the colors that companies like Behr, Sherwin-Williams, and more predicted would rule 2022.
From the color wheel to the psychology of hues, I've immersed myself in the world of colors. I've worked extensively with various paint companies, studied color psychology, and kept a close eye on the trends and selections over the years. Let's dive into the concepts mentioned in the article:
Color of the Year (COTY): Companies like Benjamin Moore, Valspar, Sherwin-Williams, Behr, Pantone, etc., annually announce a COTY. These selections often represent overarching societal moods, design trends, and aspirations for the year ahead.
Color Psychology: Colors evoke emotions and have psychological impacts. For instance, warm colors like reds and yellows tend to be energizing and stimulating, while blues and greens often create a calming effect.
Matte Finish: Paint finishes like matte, satin, gloss, etc., affect the appearance of the color. Matte finishes are non-reflective and offer a smooth, velvety appearance.
Color Pairing and Combinations: Mentioned colors like Perfect Backdrop, Dusk in the Valley, Brave Ground, etc., highlight the importance of color combinations to create a cohesive and appealing aesthetic.
Versatility of Colors: Colors are versatile and can be used in various spaces, from kitchen islands to living rooms, with different effects and moods.
Color Trends and Forecasting: Paint companies often base their selections on emerging design trends, cultural influences, and shifts in consumer preferences.
Brand Messaging and Color Description: Each brand uses distinct language to describe their chosen color, aiming to evoke specific emotions or associations, thereby influencing consumer perception.
Color Names and Inspiration: The names of colors often draw inspiration from nature, emotions, or historical contexts, enhancing the storytelling around the color.
Neutral Colors and Their Role: Neutrals act as a canvas for bolder colors, providing balance and allowing other shades to stand out while maintaining a sense of harmony.
Application and Interior Design Trends: Colors are applied not just on walls but also in wallpapers, furniture, and accents, influencing interior design trends and styles.
Color in Context: Understanding how a color interacts with its surroundings, adapts to different lighting, and complements or contrasts with other colors is crucial in interior design.
These concepts play into how colors are selected, marketed, and utilized in the world of interior design, reflecting both personal tastes and broader societal influences.
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