It’s not exactly new news that the automotive space is still a very male dominated space.
When it comes to Car advertising,42% of Australian women believe car advertisers don’t understand them.
Marketing to women should be a big focus considering that they drive 80% of all purchase decisions.You may say that Brand and Customer Experience geared towards women are just as important as communications and you’re right on the money. There is no point throwing advertising dollars at an audience that you then loose when it comes to actual interactions with the brand.
As Jaguars JV agency we don’t just necessarily just look at advertising and communications, we are heavily focused on our client’s CX both online and in real life.
We decided that we needed to look at the available data around our Jaguar brand experiences and we realised that female Jaguar owners/prospects are noticeably under-represented at Jaguar brand experiences such as drive days.
Having worked with luxury car brands for quite some time, I have had the benefit of experiencing a variety of automotive brand experiences first-hand, and I'm not gonna lie.
I'm not someone to be intimidated easily by performance driving (as a German I have spent a fair amount of time on the Autobahn) but even I feel a bit nervous about racecourse driving. I all of a sudden start to doubt my abilities, whilst the male attendees seem to morph into Hamilton-esk pros boasting about their record laps and having a jolly good time.
In order for women to partake in experiences that involve car racing and experience luxury performance cars on their terms, we needed to change the format of the experience from intimidating to empowering.
We worked with our clients, in particular the women in Jaguar’s marketing and experience team to change the format into an inclusive and engaging experience: From female brand ambassadors to female race drivers/instructors to the F&B/styling and messaging. The Jaguar & Spark44 team turned it all upside down.
Ourtrial eventwas booked out within 48 hours, which is a record for any of the Jaguar experience to date and achieved a NPS of 10.
We’re incredibly happy that Jaguar Australia have decided to make the JWTD (Jaguar Women’s Track Day) a permanent addition, with a second date that just announced.
We’re very pleased for everyone of our colleagues and clients that worked on this.
Hereare the highlights of the day. Can't wait for the next one.
FAQs
What do you call a female Jaguar? A Jaguar.
What color is a female jaguar? ›
In Brazil, males weigh on average 209 pounds (94.8 kilograms) and females 171 pounds (77.7 kilograms). Jaguar coats are typically pale yellow, tan or reddish yellow above, and generally whitish on the throat, belly, insides of the limbs and underside of the tail.
What is the difference between male and female jaguars? ›
Most male jaguars weigh between 50–100 kg (110–220 lbs). Females will be about one-fifth smaller, and range in weight from 35–80 kg (75–175 lbs).
What is a jaguar called? ›
Common Name: Jaguars. Scientific Name: Panthera onca. Type: Mammals. Diet: Carnivore. Average Life Span In The Wild: 12 to 15 years.
Is a Panthera female jaguar? ›
The thing is: the panther isn't a separate species, they are simply black jaguars or black leopards! Their black coat is inherited via a gene. Even if they're harder to see, jaguars and leopards still have their typical markings under their black fur. You can only see them when the light is right.
Can a female jaguar and a male lion mate? ›
A liguar is an offspring of a male lion and a female jaguar. When the fertile offspring of a male lion and female jaguar mates with a leopard, the resulting offspring is referred to as a leoliguar.
Can female jaguars be black? ›
Jaguars can be “melanistic", where they appear almost as if they are black jaguars. However, this is a commonly misidentified term as melanistic jaguars (and leopards) are known as “black panthers”.
Do jaguars mate for life? ›
After mating, the pair may remain together for a short period, but jaguars are generally solitary animals and do not form long-term bonds.
What do jaguars represent spiritually? ›
In many traditions, the jaguar is revered as a sacred creature, often associated with divine power and protection. It becomes a symbol of prowess and authority, representing not just physical strength but also spiritual prowess.
How long does a female jaguar live? ›
LIFE CYCLE: Jaguars live a total of 12 to 16 years. FEEDING: An excellent swimmer and a strong climber, the jaguar will often wait in trees for its prey, relying on proximity rather than sustained speed in hunting.
Unprovoked attacks have happened very infrequently when jaguars baited to be shown to tourists lose their instinctive fear of humans. Jaguars are naturally shy and will avoid human interactions.
Are jaguars the strongest cats? ›
What is the strongest big cat? The tiger is not only the biggest, but it's also the strongest big cat species. This size advantage plays a significant role in its ability to hunt and kill its prey. However, pound for pound it's the jaguar that comes out on top – making the jaguar species the strongest!
What is a newborn jaguar called? ›
Jaguar young are called cubs, similar to lion cubs and tiger cubs. They are born in litters of about three cubs and remain in their den for the first six months of their lives.
Can jaguars be pets? ›
The Captive Wildlife Safety Act was introduced and passed in the U.S. House of Representatives in 2004 to address the problems of the availability of wild cats as pets. This law prohibits interstate and foreign trade in exotic cats, including lions, tigers, leopards, cheetahs, jaguars, and cougars for the pet trade.
Where do jaguars sleep? ›
Jaguars often sleep in the branches of a tree. Jaguars sleep next to trees which are near to rivers because it can also get away from its enemy an anaconda.
What are the other names for a jaguar? ›
It is known by several names in the different regions where it is found: black jaguar, jaguar, jaguaretê, yaguareté, tigre, canguçu, pintada, pinima, pinima-malha-larga and pixuna.
Is A jaguar Asexual? ›
Jaguars reach sexual maturity by age 4.
Though jaguars are typically solitary animals, the male and female form temporary associations when ready to mate. They travel and feed together until after completing several rounds of copulation. Following mating, the male leaves the female to care for any resulting offspring.
Is a cougar a jaguar? ›
Depending on the locality, cougars can be smaller or bigger than jaguars but are less muscular and not as powerfully built, so on average their weight is less.
