What does Audi mean in German?
The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!" Audi is headquartered in Ingolstadt, Germany. On July 16, 1909 automotive pioneer August Horch founded August Horch Automobilwerke GmbH in Germany.
That's when, in 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG. And the company needed a new logo.
“Audi means 'listen' in Latin, and loosely translates in German to 'horch,' which is of course a nod to the original founder, August Horch,” said Loren Angelo, vice president of marketing, Audi of America.
The four rings represent four different automakers that merged in 1932 to create what was then called the Auto Union. The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch.
August Horch founded his first automobile company, August Horch & Cie, in Cologne in 1899. Shortly after that, in 1909, he set up a new automobile company in Zwickau, which has been operating under the name Audiwerke AG, Zwickau since 1910. This marked the birth of the modern company's name.
AUDI AG is a German company that produces cars under the Audi brand. It is part of the Volkswagen Group. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!" Audi is headquartered in Ingolstadt, Germany.
| Acronym | Definition |
|---|---|
| BMW | Bring More Worries |
| BMW | Beautiful Masterpieces on Wheels (car slang) |
| BMW | Beastly Monstrous Wonder (car slang) |
| BMW | Bus, Metro & Walk |
For example if you learn the Latin audi-, which means hearing, listening or sound you immediately have a grasp of the meaning of words such as auditorium, auditory and audible.
Since Audi is so close to the word 'audio,' we often hear our name pronounced, 'Aw-dee,' but to set the record straight, the official pronunciation is 'Ow-dee' similar to 'howdy' or 'outie' like the belly button!"
Audi models that begin with the letter A are sedans or hatchbacks. The larger the following number is, the larger the car is. This means that the A3 is Audi's smallest sedan, and the A8 is their largest. Most Audi sedans and hatchbacks have a similar model beginning with the letter S.
What does the Audi logo mean?
Four intertwined rings symbolize the merger of the four Saxon automobile companies Audi, DKW, Horch and Wanderer and Auto Union AG. An overview of the roots of today's AUDI AG. Four intertwined rings symbolize the merger of the four Saxon automobile companies Audi, DKW, Horch and Wanderer into Auto Union AG.
Since Audi is so close to the word 'audio,' we often hear our name pronounced, 'Aw-dee,' but to set the record straight, the official pronunciation is 'Ow-dee' similar to 'howdy' or 'outie' like the belly button!" So, there you go.
Audi has a huge fan base around the world, and for good reasons. The Audi brand produces some of the world's highest quality vehicles packed with plenty of innovative and ground-breaking technology. Additionally, with that, they also make some of the best looking vehicles on the road.
The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn't lost any of its appeal.
