20 Magical Phrases That Make Customers Buy (2024)

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These Catchy Lines Will Get Customers Exited About Your Products

You need good copywriting and catchy lines to attract customers to your store. Used frequently by top copywriters, these phrases are surefire terms that create interest and desire among customers. They’re expressions that turn customers’ wants into needs. If you want to make your ad copy pop and excite customers, use these top 20 retail marketing phrases:

1. Beautiful in Its Simplicity

Customers hate complexity and love simplicity, viewing it as a form of good customer service. When you make things simple, you create a smooth customer experience.

2. Artistically Inspired

This phrase demonstrates your sense of fashion. In the customer’s mind, it shows you are forward thinking. Remember, form is often more important than function.

3. Enhance Your Life

Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”

4. Enhance Your Beauty

Customers also look for ways to be and feel more beautiful, and this phrase is especially key in the fashion industry. Where you can enhance beauty, you can often eliminate a customer's price restrictions.

5. Looks so Good on the Outside, It'll Make You Feel Good Inside

This phrase compliments the buyer on a decision they’ve made or one they’re about to make.It affirms their choices, making them feel good about what they’ve purchased.

6. Never Looked so Good

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market, triggering positive customer responses.

7. Simply Awesome

In ad copy and everyday speech, “awesome” is the new “great” or “wonderful.” When paired with “simply” (again conveying simplicity), these words create a powerful phrase.

8. Perfect From Beginning to End

This phrase demonstrates that you pay attention to the details. But make sure you show continuity and alignment. If you use this phrase, your store design and merchandising must be impeccable, down to the detail.

9.Get Noticed

Customers love to be complimented (and by complimenting customers, you increase your likeability). This phrase is a classy way of telling the customer that the product will draw attention to them.

10. Exceptional Value

The world cares about value, but if you ask people to define “value,” they never seem to be able to do it. When you add the word “exceptional,” you help define that value in the mind of the customer.

11. We Display With Pride

Think of retailers marked by great pride and reputation: Rolex, Coach, and Tiffany & Co. This phrase helps associate your products with the kind of reputation your customers want. You can further develop these associations through your store’s visual displays and signage.

12. Our Reputation Goes With It

This is another way of saying, “We’ve been in business for a long time because people love our products and trust us.” This phrase positions you as a valuable retailer.

13. Ideal Choice

Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customerbuys your products, they will have made an excellent choice.

14. A Moment to Remember

This phrase says you’ve created an experience for customers that you want them to remember and share with others, generating word-of-mouth advertising.

15. Celebrate Life

Think how brands like Betty Crocker have created a lifestyle in their marketing. This phrase communicates that your products create and celebrate that kind of lifestyle for the buyer.

16. Get the Most Out of Life

This phrase is ideal for the activewear or sports equipment industries. It creates an excitement for life and the desire to elevate the customer’s life experiences.

17. Feel the Quality

Similar to “we display with pride,” this phrase positions you as a respectable, reputable resource. It works especially well if you’ve been in business for a long time.

18. Worth the Difference

Specialty retailers’ products are often more expensive than chain stores, usually because they carry a brand’s higher quality products. This phrase acknowledges that a store’s price is higher, but in a way that demonstrates the benefit of paying more.

19.You're Worth It

This phrase tells customers the gift will create that wow factor. It also advertises that the product meets the desire to get what you want when you want it.

20. Instant Energy

Again, people want results fast. Commonly used in the energy drink industry, this phrase tells customers they don’t have to wait to feel great.

20 Magical Phrases That Make Customers Buy (2024)

FAQs

What are the 15 most powerful words in advertising? ›

What Are The 15 Words? Free, Sex, Now, Easy, Best, New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results and You! While the studies are pseudo, the words are effective. They are also common sense.

What do you say to attract customers? ›

What do you say to attract customers?
  • Beautiful in Its Simplicity. ...
  • Artistically Inspired. ...
  • Enhance Your Life. ...
  • Enhance Your Beauty. ...
  • Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  • Never Looked so Good. ...
  • Simply Awesome. ...
  • Perfect From Beginning to End.
Nov 8, 2020

What are the magic words in customer service? ›

Here are 26 professional words for customer service that are perfect phrases to use with customers to make them feel valued and heard.
  • Happy to help! ...
  • I see what you mean. ...
  • Thanks for reaching out. ...
  • I totally understand. ...
  • I'm not sure, let's find out! ...
  • I know this must be frustrating.
Feb 5, 2024

What is the magic word to get what you want? ›

According to Emily Post (and moms everywhere), the magic words are “please,” “thank you,” “I'm sorry,” “you're welcome,” and “excuse me.” These words show you have good manners and convey kindness, appreciation and awareness of others. They can open doors and make things happen.

What is advertising 50 words? ›

Advertising is a form of communication that attempts to influence the behavior of a defined target audience. Any message developed and placed with the ultimate intention of persuading a group to take a specific action (such as buying a product) can be considered an ad.

What is the 3 word rule in advertising? ›

The “rule of three” is based on the principle that things that come in threes are inherently funnier, more satisfying, or more effective than any other number. When used in words, either by speech or text, the reader or audience is more likely to consume the information if it is written in threes.

What are the 3 C's of customer magic? ›

They have themed their findings around the 3Cs of Customer Satisfaction, thats: Customer-Journey Consistency. Emotional Consistency. Communication Consistency.

What are the seven forbidden phrases of customer service? ›

9 Customer Service Phrases You Should NEVER Say
  • “I'm not sure.”
  • “Let me check.”
  • “I can't help you.”
  • “Visit our Help Center instead.”
  • “Calm down.”
  • “You're mistaken.”
  • “I'm having a bad day.”
  • “We've never had this issue before.”
Apr 16, 2024

Which three magic words should we always use? ›

Your Child is Now Able To Say The Three Magic Words- Please, Thank you and Sorry!

What is the most famous magic word? ›

abracadabra. Perhaps one of the oldest and most recognized magical phrases, abracadabra has been around since the second century BCE and has famously appeared in the Harry Potter series.

What is catchy words in advertising? ›

A catchy slogan typically makes use of poetic devices like rhymes or alliteration. It's akin to a good musical hook—unforgettable after hearing it once or twice. Today, catchy is interchangeable with viral. Both words describe slogans that engage potential customers and keep spreading.

What is the most powerful word in marketing? ›

145 examples of marketing power words
  • Astonishing.
  • Believe.
  • Confidential.
  • Discover.
  • Elusive.
  • Eye-opening.
  • Hidden.
  • Interesting.
Feb 3, 2023

How many words is a 15 commercial? ›

Stick to these rules of thumb: 15 Second Spot – 30 to 40 words. 30 Second Spot – 75 to 85 words. 60 Second Spot – 150 to 170 words.

What is the most powerful element in advertising? ›

As the US advertising legend Bill Bernbach famously said, “The most powerful element in advertising is the truth”. And never has this been more prevalent than it is now. No smoke and mirrors, no clever gimmicks, no skirting around the truth.

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