Sales Techniques for Jewelry (2024)

Whether you are selling online, in a store or at an auction, specific tips for selling jewelry can help you close the sale and get the best prices for your pieces. Buying jewelry is an emotional time for some people, especially when it comes to jewelry related to weddings. You'll often be handling sensitivities among your customers. Developing good sales techniques for jewelry is essential for success.

Whether you're interested in becoming a jeweler or selling your unworn jewelry online, sales techniques help. Before you start selling, ask yourself some questions about your items to help determine how and where to sell your items. When done the right way, selling jewelry can be a worthwhile endeavor.

Jewelry Salesperson Job Description

A jewelry salesperson is responsible for greeting customers, helping them find the perfect piece of jewelry and closing the sale. Salespeople must be knowledgeable about different jewelry metals, gemstones and styles to best assist their customers. They must also be able to work under pressure and meet sales goals. A successful jewelry salesperson is patient, personable, and has excellent customer service skills. ZipRecruiter points out that hiring managers in this field often look for soft skills such as a positive outlook, active listening, and the ability to read a situation.

According to Indeed, the average jewelry salesperson salary is ​$46,595​ per year. Salespeople who work on commission can earn significantly more, depending on their sales ability, customer base and location. The top earners in this field make over ​$100,000​ per year. Sales skills, people skills and the ability to close a sale are necessary.

Tips for Selling Jewelry

One critical tip for selling jewelry is to take pictures of your jewelry from different angles. This range of photos gives potential buyers a good idea of what the piece looks like and helps them decide. Once you have all the pictures and information, you can start thinking about where to sell your jewelry.

There are many different places to sell jewelry. You can sell online on sites like eBay or Etsy, at a physical store, or even at a pawn shop. Each method has different selling fees, shipping costs and return policies, so it's essential to be aware of these before making a decision.

When you sell jewelry, it's also vital to provide customer service. This means responding to questions, providing accurate descriptions and offering fair prices. You're more likely to make a sale and build a good reputation if you provide good customer service.

Best Place to Sell Jewelry

Some places are better than others for selling jewelry. For example, online sites like eBay and Etsy have a wider reach than a physical store. However, they charge selling fees and may have strict return policies. Pawn shops give you quick cash, but you'll likely get less money for your piece.

Where you sell your jewelry also depends on the type of jewelry. If you're reselling your jewelry or selling jewelry from home, the American Gem Society suggests having it appraised by a certified jeweler. This appraisal helps you set a price and guides your next steps. You can also set up a booth at a craft fair or farmer's market if you're selling new or handmade jewelry.

Sales Techniques for Jewelry (2024)

FAQs

How to be a better jewelry salesperson? ›

One of the first things you need to do is build a rapport with customers. Ask them questions, listen to them, and get personable with them. This is the fastest way to build a rapport with your potential clientele. You need to connect with a customer before you can effectively sell to your customer.

How to get the most when selling jewelry? ›

If your jewelry is in good condition, and is either a current style or an antique, you may get a higher amount. Premiums are sometimes paid for top tier brands such as Tiffany, Van Cleef & Arpels or Cartier. A vintage style ring in excellent condition like this will sell at a higher price.

How do you attract customers to buy jewelry? ›

Try these tips for Jewelry business to create buzz and attract more customers:
  1. Introduce Referral Programs. ...
  2. Create Video Ads. ...
  3. Onboard Influencers. ...
  4. Offer Big Discounts. ...
  5. Try Virtual AR to Deliver try-before-you-buy Experience. ...
  6. Tap on Instagram Ads. ...
  7. Ace Customer Service. ...
  8. Hold Contests and Giveaways on Social Media.
Jul 30, 2022

How to increase jewelry sales? ›

12 Tips to Increase Retail Jewelry Sales (and Outdo Competitors)
  1. Focus on specific segments. ...
  2. Offer attractive discounts. ...
  3. Train your sales team. ...
  4. Tap on social media ads. ...
  5. Focus on Building Brand. ...
  6. Personalize your communication. ...
  7. Listen more (and better) ...
  8. Don't Forget Existing Customers.
Jun 24, 2022

What is a good commission rate for jewelry sales? ›

Pay 15 to 20 percent of the gross profit of the sale; 2.) If the item cost you $125 and it sells for $275, your gross profit is $150. If you paid 15 percent of that, the “commission” would be $22.50.

What is the quality of jewelry salesman? ›

Jewelry sales representatives should have several qualifications. You should have excellent communication skills; you need to be attentive and provide great customer service to all clients.

What is the best day to sell jewelry? ›

Around Mother's Day, Valentine's Day and Christmas are some of the best times to sell jewelry. People are usually more sentimental during these times. Therefore, they'll be more willing to pay a pretty penny for your valuables.

How do I succeed in jewelry business? ›

10 Steps to Start a Jewelry Business
  1. Develop Your Brand. ...
  2. Consider Your Target Market. ...
  3. Choose a Name for Your Business. ...
  4. Create a Business Plan. ...
  5. Research Licensing and Insurance. ...
  6. Choose a Distribution Method. ...
  7. Set Up a Payment System. ...
  8. Design Your Packaging.

What is the best pricing strategy for jewelry business? ›

Hourly rate & pricing models

Many pricing models, say to charge 2.5 times your material and packaging costs. Then add on your hourly wage, as well as 10% for your overhead and accidental costs. If you are selling wholesale, you may need to times your material costs by at least 4 to ensure you don't lose out on money.

How to sell jewelry online successfully? ›

Here's how to get started selling jewelry online in six steps.
  1. Decide what jewelry you want to sell. ...
  2. Source the jewelry (or supplies to create your own) ...
  3. Consider shipping and fulfillment for jewelry orders. ...
  4. Set pricing for jewelry. ...
  5. Create an online jewelry storefront. ...
  6. Build your marketing strategy to grow jewelry sales.

What are the responsibilities of a jewellery salesman? ›

Greet and assist customers in finding the required merchandise and encourage customers to purchase product.
  • Recommend and demonstrate use and operation of merchandise.
  • Coordinate arrangements of merchandise and model displays.
  • Knowledge of business administration, customer service and sales principles and processes.

What are the duties of jewellery salesman? ›

You could be:
  • arranging displays of jewellery, clocks, watches and silverware in the shop.
  • discussing what the customer wants and choosing suitable items.
  • arranging different methods of payment: cash, credit and debit cards or by instalments.
  • gift wrapping items purchased.
  • examining pieces of jewellery and quoting a value.

Top Articles
Latest Posts
Article information

Author: Aracelis Kilback

Last Updated:

Views: 5991

Rating: 4.3 / 5 (44 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Aracelis Kilback

Birthday: 1994-11-22

Address: Apt. 895 30151 Green Plain, Lake Mariela, RI 98141

Phone: +5992291857476

Job: Legal Officer

Hobby: LARPing, role-playing games, Slacklining, Reading, Inline skating, Brazilian jiu-jitsu, Dance

Introduction: My name is Aracelis Kilback, I am a nice, gentle, agreeable, joyous, attractive, combative, gifted person who loves writing and wants to share my knowledge and understanding with you.