PASADENA, Calif. (August 10, 2022) – Crown Media Family Networks is transitioning its corporate name to Hallmark Media, the company announced today. The change reflects an effort to more closely align with the legacy brand of parent company Hallmark Cards. It was announced at the bi-annual meeting of the Television Critics Association.
“The iconic Hallmark brand and our purpose-driven mission to help people lead caring, connected lives full of meaningful moments will drive everything we do,” said Wonya Lucas, President & CEO. “The beloved Hallmark brand is associated with positivity, kindness, celebrations, and traditions—all of which are the underpinnings of our content and core values. With these attributes as our foundation, it only makes sense that our company name lead with the Hallmark brand.”
Home to linear networks Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, as well as streaming service Hallmark Movies Now, the company recently closed out a stellar second quarter with flagship network, Hallmark Channel, ranking as the second most-watched entertainment cable network in total day among Women 18+, as well as #1 on weekends.
Media Contacts
Allison Bennett
AllisonBennett@CrownMedia.com
About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. TheHallmark Globalbusiness designs andsells greeting cards,gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries.Crayola®offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe.Hallmark Mediaoperates three cablenetworks– Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service.Crown Centeris a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visitHallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter.
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Now, let's delve into the article about Crown Media Family Networks' transition to Hallmark Media, announced on August 10, 2022. This move signifies a strategic alignment with the well-established brand of its parent company, Hallmark Cards. The decision was unveiled at the bi-annual meeting of the Television Critics Association, underscoring the importance of this development within the media landscape.
Wonya Lucas, the President & CEO of the company, emphasized the shift towards the iconic Hallmark brand and its mission to facilitate caring, connected lives filled with meaningful moments. This sentiment reflects the company's commitment to positivity, kindness, celebrations, and traditions, all integral aspects of its content and core values.
The article mentions that Crown Media Family Networks, now known as Hallmark Media, is home to several media platforms, including linear networks like Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, as well as the streaming service Hallmark Movies Now. Notably, the flagship network, Hallmark Channel, achieved significant success by ranking as the second most-watched entertainment cable network in total day among Women 18+ during the stellar second quarter.
Furthermore, the media contacts provided in the article are crucial for those seeking additional information or clarification regarding the rebranding. Allison Bennett, reachable at AllisonBennett@CrownMedia.com, serves as a valuable point of contact.
The concluding section introduces Hallmark Cards, Inc., the family-owned company with a legacy spanning over 100 years. Headquartered in Kansas City, Missouri, and employing over 20,000 individuals globally, Hallmark Cards operates a diverse portfolio of businesses. The Hallmark Global business focuses on designing and selling greeting cards, gifts, ornaments, and gift packaging across more than 30 languages and nearly 100 countries. The article also highlights Crayola®, a subsidiary offering art materials and creative play toys globally.
Additionally, Hallmark Media manages three cable networks—Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama—along with Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center, a real estate development company, is responsible for overseeing the 85-acre campus surrounding Hallmark's headquarters.
In conclusion, the rebranding of Crown Media Family Networks to Hallmark Media is a strategic move that aligns the company with the cherished Hallmark brand, emphasizing positivity, kindness, and traditions. This transition comes on the heels of the company's impressive performance, with Hallmark Channel ranking prominently in the entertainment cable network landscape. The broader context of Hallmark Cards, Inc. and its diversified portfolio further underscores the significance of this corporate evolution within the media and entertainment sector.
