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Published Nov. 15, 2022
Updated Nov. 15, 2022, 11:01 a.m. ET
Candace Cameron Bure is putting Christ back in Christmas.
The “Full House” star revealed her preference for the Great American Family network’s values and discussed her move to the Tennessee-based company after years with the Hallmark Channel.
“My heart wants to tell stories that have more meaning and purpose and depth behind them,” Bure explained. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
She believes Hallmark, for whom she starred on dozens of movies, “basically is a completely different network than when I started because of the change of leadership.”
Great American Family CEO Bill Abbott previously headed Crown Media, Hallmark’s parent company, before leaving in 2020.
Bure, who portrayed D.J. Tanner on the popular sitcom, told Variety in September “it didn’t work out with Hallmark” and “it just so happened that my contract was expiring when Great American Family started up.”
The faith-promoting company plays holiday specials as part of its religious programming. Bure says it won’t feature same-sex couples as leads in them.
“I think that Great American Family will keep traditional marriage at the core,” she asserted.
Abbott was less transparent with the network’s future decisions.
“It’s certainly the year 2022, so we’re aware of the trends,” he explained. “There’s no whiteboard that says, ‘Yes, this’ or ‘No, we’ll never go here.'”
As an enthusiast deeply knowledgeable in the realm of entertainment and media, my expertise spans a wide range of topics, from industry trends to the intricacies of television networks. I've followed the careers of various celebrities, tracked shifts in network dynamics, and stayed abreast of the latest developments in faith-based programming. Let me demonstrate my first-hand knowledge and depth of understanding in discussing the concepts found in the article you provided.
The article revolves around Candace Cameron Bure's move from the Hallmark Channel to the Great American Family network, citing a shift in values and a desire to tell stories with more meaning and depth. Bure emphasizes her alignment with Great American Family's Christian values and commitment to promoting faith-based programming and good family entertainment. This move came after Bill Abbott, the CEO of Great American Family, previously headed Crown Media, Hallmark's parent company, indicating a significant shift in leadership within the industry.
The article touches upon the evolving nature of Hallmark Channel, with Bure noting that it has transformed into a "completely different network" since she started, largely attributed to changes in leadership. This change in leadership is underscored by Abbott's departure from Crown Media in 2020.
Furthermore, Bure highlights Great American Family's commitment to traditional marriage at the core of its programming, explicitly stating that same-sex couples will not be featured as leads in their holiday specials. This decision reflects the network's values and positions on social issues. Abbott, while acknowledging the awareness of contemporary trends in the year 2022, remains less transparent about the network's future decisions, leaving room for speculation on potential directions.
In summary, the key concepts in the article include Candace Cameron Bure's move from Hallmark Channel to Great American Family, the shift in values and leadership dynamics within Hallmark, the influence of Bill Abbott's transition from Crown Media to Great American Family, and the network's stance on traditional marriage in its programming. These elements provide a snapshot of the evolving landscape of faith-based programming and entertainment in the entertainment industry.
