How to Reduce International Shipping Costs for Your eCommerce Store (2024)

You might have heard about the increased international shipping rates as of July 1, 2020. After the United States floated the possibility of withdrawing from the Universal Postal Union, all parties reached a compromise that would allow the U.S. to set its own postage rates.

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Put into plain English: a lot of people are trying to reduce their international shipping costs right now. Shipping costs are always a big part of business expenses in eCommerce, and this is even more true now. Inexpensive international ePacket services have been scaled back dramatically.

You won’t see retail rates increase if you go to the post office. However, postage consolidators like Asendia, DHL eCommerce, Easy Post, Pitney Bowes, Stamps.com, and more recently received new contracts from the USPS requiring them to charge much higher rates.

No, it’s not great news for shippers, particularly not at this moment. The coronavirus pandemic is still ongoing and this is causing delays and restrictions in shipping due to travel cancellations.

Even with these formidable market forces in play, there are still ways you can save money on shipping and keep your business profitable. We will now share our favorite tips with you.

1. Negotiate shipping rates with carriers.

Even though common postal consolidators have to charge more now, it’s still in your best interest to work with one. If your business isn’t large enough to negotiate directly with giants like the USPS, UPS, FedEx, and DHL, don’t worry – fulfillment companies like Fulfillrite will do that on your behalf. Negotiated rates are often far cheaper than retail postage rates, and the savings add up quickly, especially for international shipping.

2. Use your shipping account number.

We’ll borrow a tip from Enterpreneur.com about a man named Fred DuBois, a laptop battery shipper with a lot of business:

While he originally had suppliers shipping products to him and invoicing for the transport costs, he managed to persuade his domestic suppliers to ship products on his company’s FedEx account number. This not only increases his business’s shipping volume, which can lead to cheaper rates, but it also helps prevent suppliers from padding their shipping costs.

3. Optimize your item dimensions and weight for cheaper packaging.

How to Reduce International Shipping Costs for Your eCommerce Store (1)

When you are manufacturing your item, it helps to begin with the end in mind. If you know that you will be shipping your product in the mail, look at the difference in cost for different box/bag sizes and weights. If you can find a way to make your item fit into a smaller box or to weigh less, you can save a ton of money on postage in the long run.

4. Use flat-rate packaging.

We’ve talked a lot about flat-rate shipping before, and for good reason! Postal carriers such as the USPS charge at least partly on how much space your package takes up in their truck. Flat rate packages give them the opportunity to more neatly pack their trucks, which saves them money and allows them to pass on the savings to you.

Flat-rate postage is often cheap in the first place. On top of that, you also have the added benefit of being able to use flat-rate packaging instead of buying your own boxes or bags.

5. Buy supplies in bulk.

Sometimes it doesn’t make sense to use flat-rate packaging. If that’s the case, be sure to buy packing and shipping supplies in bulk. ULINE is a great place to start.

6. Use regional carriers.

If you do most of your business within a regional area, consider following this advice from Easyship:

Regional carriers offer the same services as major carriers like UPS and FedEx but at significantly reduced prices. The only difference is that – as their designation implies – their delivery network is limited as they only operate within a small geographic area. For example, you can partner with OnTrac in the West, LoneStar in Texas, and Spee-Dee in the Midwest. This can be a good option if your deliveries are within their region.

7. Stick to a handful of carriers.

How to Reduce International Shipping Costs for Your eCommerce Store (2)

The more you ship with a given postal carrier, the more likely they will be to give you a discount. They want to keep your business, after all. It’s not realistic for a small business to always ship by FedEx or UPS, but it often makes sense to prefer one over the other consistently. That way, you have stronger bargaining power when it’s time to negotiate rates.

8. Swap out boxes with polybags.

Postage rates are going up, but remember: a big part of shipping costs still comes from supplies. While flat-rate packaging and ordering supplies in bulk is often enough to keep costs low, you can still sometimes take it one step further. ShipBob recommends switching from boxes to polybag mailers if you ship items such as clothing.

Be careful with this, though. You have to be absolutely sure not to ship fragile items in a polybag!

9. Use prepaid shipping.

FedEx and UPS both offer prepaid shipping options with steep discounts. If you know you need to send out a lot of shipments all at once, it often makes sense to buy all of the postage up front.

10. Use third-party insurance.

How to Reduce International Shipping Costs for Your eCommerce Store (3)

Another major expense associated with shipping is replacing items that were lost or damaged in the mail. If your items are high-value, consider buying third-party postal insurance with companies like Parcel Insurance Plan. It’s usually cheaper than buying the insurance directly from your carrier.

11. Outsource fulfillment.

Last but not least, fulfillment, in general, is expensive. Outsourcing it can often save you money. You save on labor, training, supplies, and storage at a minimum. You often also benefit from having peace of mind and retaining more customers. Once you’re shipping more than 100 orders per month, outsourcing fulfillment should definitely be on your radar.

Final Thoughts

Even with steep postage increases in place, there are still ways to keep shipping costs low so that your eCommerce business can thrive. We hope that you can use some of these for your business. If you have any other tips to share, let us know in the comments below!

By working with dedicated fulfillment and postal consolidators, you can get reduced negotiated rates that are far cheaper than retail postage rates. This can directly apply to international shipping.

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How to Reduce International Shipping Costs for Your eCommerce Store (2024)

FAQs

How to Reduce International Shipping Costs for Your eCommerce Store? ›

Flat Export is the cheapest way to mail a package internationally for most destinations. UPS®, DHL, and USPS, plus other major couriers all offer international shipping. With Easyship you can save up to 91% off discounted shipping rates on 250+ couriers, including international shipping.

How can I make international shipping cheaper? ›

Flat Export is the cheapest way to mail a package internationally for most destinations. UPS®, DHL, and USPS, plus other major couriers all offer international shipping. With Easyship you can save up to 91% off discounted shipping rates on 250+ couriers, including international shipping.

How can I save shipping costs when selling online? ›

11 ways ecommerce stores can reduce shipping costs right now
  1. Weigh your packages and reduce dimensions. ...
  2. Find discounted supplies. ...
  3. Get discounted shipping rates. ...
  4. Check out offers from the platform(s) or marketplace(s) you sell on. ...
  5. Insure with third parties. ...
  6. Go prepaid. ...
  7. Switch from boxes to poly mailers.

Which shipping method is the least expensive internationally? ›

When it comes to affordable international shipping, USPS offers some of the most competitive rates. This postal service provides various options to meet different shipping needs and budgets. From Priority Mail International to Global Express Guaranteed, there's a solution for businesses of any scale.

How to get shipping costs down? ›

Here are some factors to consider:
  1. Reduce package size. Don't ship air! ...
  2. Look for free packaging. ...
  3. Analyze order history. ...
  4. Create custom packaging. ...
  5. Pack products in corrugated boxes. ...
  6. Pack products in poly mailers. ...
  7. Use lightweight packing material. ...
  8. Split orders into multiple shipments.

How can I avoid international shipping fees? ›

Pay less in duties, customs, and tariffs

These fees can significantly inflate shipping costs, making your products less competitive in international markets. But using local warehouses can help you significantly reduce or even eliminate these extra fees.

Which is best for international shipping? ›

11 best international shipping services in 2024
  • DHL. ...
  • UPS. ...
  • PostNL. ...
  • DB Schenker. ...
  • DTDC. ...
  • TNT. ...
  • YRC Freight. ...
  • Royal Mail. Royal Mail is renowned for its reliable shipping services covering over 230 countries and territories globally.
Mar 16, 2024

How to calculate shipping costs in ecommerce? ›

The best approach to figuring out your shipping rates is to look at the package weight and size, expected delivery timelines, and the shipping distance. Make sure to also factor in the labor involved, materials used, import and export fees, and postage.

How do I lower my shipping price on Shopify? ›

Edit a rate
  1. From your Shopify admin, go to Settings > Shipping and delivery.
  2. In the Shipping section, click the shipping profile that you want to edit.
  3. Next to the rate that you want to edit, click the ... button.
  4. In the drop-down menu, click Edit rate.
  5. Make any changes, and then click Done.
  6. Click Save.

How do you negotiate shipping costs? ›

Here are a few ways to do this:
  1. Ask for a grace period. ...
  2. Ask to be grandfathered in. ...
  3. Shop around. ...
  4. Establish a relationship with an account manager at each carrier. ...
  5. Offer to use them as your sole carrier. ...
  6. Understand the way they operate. ...
  7. Check with your associations for discounts.

Why is my international shipping so expensive? ›

International shipping rates tend to be higher than domestic shipping. Postal carriers charge more for international shipping because there are many factors involved in delivering international shipments overseas, such as import taxes and duties (customs duties), multi-step logistics, fuel costs, etc.

What is the cheapest international delivery? ›

The Priority Express service of DTDC offers fast and budget-friendly shipments, though without exact delivery times. It's perfect for individuals and businesses seeking efficient and one of the cheapest international deliveries.

Is it cheaper to ship internationally with USPS or UPS? ›

UPS vs USPS: which is cheaper for international shipping? For smaller packages, USPS offer cheaper solutions for international shipping than UPS, but delivery times are considerably longer. If urgency is not an issue, then USPS may be a better option for you.

What is the cheapest way to ship for small businesses? ›

For shipments from the United States, the United States Postal Service (USPS) is likely your best bet for cheapest shipping. However, we advise all e-commerce store owners to take the time to compare prices and select the best and cheapest shipping options for their online store.

Is Shopify shipping cheaper? ›

Save on shipping costs with Shopify

Shopify merchants also save up to 88% on shipping costs in the US, thanks to pre-negotiated discounts with USPS, UPS, and DHL.

How much should a small business charge for shipping? ›

Simply fold the total cost of shipping into your product price. For example, if your cost to create and package a product is $15 and you want a 20% profit margin, you'd need to charge $18. If it costs $8 to ship the product, you can either charge $18 + $8 shipping or $26 + free shipping.

Is DHL or USPS cheaper for international shipping? ›

Is DHL or USPS cheaper for international shipping? If you are shipping internationally, DHL is usually cheaper. You can use our Free Shipping Rates Calculator to compare rates from various couriers.

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