This is Pandora’s bestselling charm of all time (2024)

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While we love buying a statement necklace or dainty earrings on the high street, there’s something particularly special about jewellery with meaning – which is why we love charm bracelets.

So we approached charm specialists Pandora to see which charm the majority of us are snapping up – and the answer wasn’t too surprising.

Pandora’s most popular charm is its sterling silver Heart Charm. In fact, it’s so popular, the jewellery brand told Good Housekeeping that three million Heart Charms have been sold worldwide since 2000.

This is Pandora’s bestselling charm of all time (3)This is Pandora’s bestselling charm of all time (4)


BUY NOW Pandora Heart Charm, £30

Its simplistic heart shape and plain design makes it easy to see why it sells so much.

And if you love the heart design but want something a bit different, the brand has a huge range of alternative heart-shaped charms…

This is Pandora’s bestselling charm of all time (5)This is Pandora’s bestselling charm of all time (6)

BUY NOW Blooming Heart Charm, £25

This is Pandora’s bestselling charm of all time (7)This is Pandora’s bestselling charm of all time (8)

BUY NOW Openwork Romance Heart Charm, £25

This is Pandora’s bestselling charm of all time (9)This is Pandora’s bestselling charm of all time (10)

BUY NOW Disney. Mickey & Minnie Sparkling Heart, £70

This is Pandora’s bestselling charm of all time (11)This is Pandora’s bestselling charm of all time (12)

BUY NOW Signature Heart Birthstone Charm, £35 (pictured above, September)

This is Pandora’s bestselling charm of all time (13)This is Pandora’s bestselling charm of all time (14)

BUY NOW Red Pavé Heart Charm, £35

BUY NOW Opulent Heart Charm, £25

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This is Pandora’s bestselling charm of all time (2024)

FAQs

This is Pandora’s bestselling charm of all time? ›

Pandora's most popular charm is its sterling silver Heart Charm.

Why is Pandora so famous? ›

Charms: Pandora's charms are one of the reasons they are well known and are offered in many different styles, form symbols, family and friends, love, nature and celestial, celebration, birthday, Disney, and so much more. They offer 14k gold-plated, 14k rose gold-plated, and sterling silver charms.

Why are Pandora charms so expensive? ›

The first reason why Pandora charms are expensive is because they are made of high-quality precious metals such as sterling silver and gold. Pandora is also expensive because it releases charms in collections that are only sold for a limited period.

What does Pandora jewelry symbolize? ›

Pandora jewelry is all about expressing who you are through your style. Give a voice to your loves through pieces that remind you of everything you are and everything you love.

What is Pandora's brand purpose? ›

Pandora's mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality.

Why is Pandora not popular anymore? ›

Music Streaming, Simplified

Look, there's a reason why Pandora has essentially been forgotten by a large portion of people. Services like Spotify and Apple Music have larger song libraries, include more features, and probably align with how most people like to experience music.

What is so special about Pandora jewelry? ›

Pandora bracelets also stand out for their exceptional craftsmanship and use of high-quality materials. Each piece is made from sterling silver, yellow, or white gold, guaranteeing durability and lasting quality.

Is Pandora considered high end jewelry? ›

In effect, Pandora has always been an accessible luxury brand since it doesn't sell costume jewelry, only fine jewelry made from precious silver and gold. However, it's made affordable by being sold in small bite-sized chunks priced starting from around $30 per charm.

Is Pandora worth the money? ›

The sterling silver is of high quality, and the gold is also well-made. The gemstones are also genuine, and they are set in a way that is both secure and attractive. However, there have been some reports of quality issues with Pandora jewelry. Some people have reported that their jewelry has tarnished or broken easily.

Are the Pandora diamonds real? ›

Since August 2022, all Pandora Lab-Grown Diamonds have been grown, cut and polished using only renewable energy and hand-set in jewelry crafted from 100% recycled silver and gold. The carbon footprint of a Pandora Lab-Grown Diamond is 95% lower than that of a mined diamond of the same size.

What is Pandora's slogan? ›

Pandora Jewellery Popularity

The brand's slogan is “unforgettable moments,” because the brand believes that the individuality of each woman is shaped by personal, unique & memorable moments that they have lived, their stories.

Are Pandora gold real? ›

Pandora provides a universe of hand-finished and contemporary jewellery made from genuine materials, primarily solid sterling silver and 14 or 18 k gold with gemstones, stones, cultured pearls and glass. While the materials serve as indicators, we also mark all of our jewellery.

How many charms should be on a Pandora bracelet? ›

Style with up to 15-20 charms, but if you plan on wearing more than 5 charms, choose the next size up to make sure there's enough room between the charms and your wrist. Important: Do not style clips on the bangle's connection points. These sections are movable and the clips could come off!

What is the target market for Pandora jewelry? ›

Pandora positions its target market as the young consumer group with the largest population base, with 38% of its customers under 30 years old and 26% of customers aged 31-40.

Who owns Pandora jewelry? ›

In 2008, Axcel acquired 60% of Pandora, and two years later, in 2010, Pandora was listed on the NASDAQ OMX Copenhagen Stock Exchange.

What are the weaknesses of Pandora jewelry? ›

Weaknesses of Pandora Jewelry

Alongside its strengths, Pandora Jewelry also faces certain weaknesses that may impact its growth and market position. These weaknesses include: High Prices Compared to Competitors: Pandora's jewelry is often priced higher compared to its competitors.

Why is Pandora special? ›

Pandora brings the best in design and craftsmanship to its selection of jewelry - our charms, earrings , bracelets, necklaces , rings and much more are made to celebrate and display the confidence, loves and passions of the people who wear them.

What is Pandora brand famous for? ›

The Danish jeweler is known for its affordable, hand-finished and high-quality jewelry. And customers appreciate the individual attention they get at Pandora-brand stores and points-of-sale around the world, where they can try on and personalize the distinctive charm bracelets and other collectible pieces.

What was Pandora most known for? ›

What is Pandora known for? Pandora is known for the box she is given and forbidden to open by the god, Zeus. Her curiosity compels her to open to box, and she unleashes all the evils and miseries that the box contained upon the world.

Why do people love Pandora? ›

A charm to tell so many stories

Whether it's a celebration of colour or pattern or a tribute to a country, occasion, activity or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing their unique style.

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